Adyl Aliekperov

The Customer Experience Model (eBook, PDF)

• Format: PDF

Produktbeschreibung

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ¿ustomer Experience Model (CXM).

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 118
• Erscheinungstermin: 1. Oktober 2020
• Englisch
• ISBN-13: 9781000195156
• Artikelnr.: 59787230

Autorenporträt

Adyl Aliekperov is a Leadership and Strategy Consultant based in Kiev, Ukraine.

Inhaltsangabe

1. Introduction 2. Research Design 3. Analysis of the Marketing Concepts 4.
Holistic Marketing as the Basis of Effective CX Creation. 5. Empiric
Verification of the CXM with the example of Amazon Company. 6. Concluding
Remarks.