The Cornell School of Hotel Administration on Hospitality (eBook, PDF)
Cutting Edge Thinking and Practice
Redaktion: Sturman, Michael C.; Verma, Rohit; Corgel, Jack B.
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The Cornell School of Hotel Administration on Hospitality (eBook, PDF)
Cutting Edge Thinking and Practice
Redaktion: Sturman, Michael C.; Verma, Rohit; Corgel, Jack B.
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This cutting edge and comprehensive book--with contributions from the star faculty of Cornell University's School of Hotel Administration--offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: * Develop and manage a multinational career and become a leader in the hospitality industry * Maximize profits from franchise agreements, management…mehr
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- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 512
- Erscheinungstermin: 29. März 2011
- Englisch
- ISBN-13: 9781118016206
- Artikelnr.: 37350647
- Verlag: John Wiley & Sons
- Seitenzahl: 512
- Erscheinungstermin: 29. März 2011
- Englisch
- ISBN-13: 9781118016206
- Artikelnr.: 37350647
Hospitality Industry (Jack Corgel, Michael C. Sturman and Rohit Verma).
Chapter 2 The Essence of Hospitality and Service (Guiseppe Pezzotti). PART
I SUCCESS IN YOUR HOSPITALITY CAREER. Chapter 3 Preparing for a Successful
Career in the Hospitality Industry (Kate Walsh, Bill Carroll, and Michael
C. Sturman). Chapter 4: The Listening Fast Track (Judi Brownell). Chapter 5
Developing and Managing a Multinational Career (Jan Katz). Chapter 6:
Becoming a Leader in the Hospitality Industry (Timothy Hinkin). PART II
SUCCESS THROUGH OPERATIONS AND SERVICE EXCELLENCE. Chapter 7 Understanding
and Predicting Customer Choices (Rohit Verma). Chapter 8: Guiding the Guest
Experience (HaeEun Helen Chun). Chapter 9 Harnessing the Power of your
Culture for Outstanding Service (Robert Ford and Michael C. Sturman).
Chapter 10 A Scientific Approach to Managing Hospitality Operations (Gary
Thompson). Chapter 11 Motivating Your Staff to Provide Outstanding Service
(Michael C. Sturman and Robert Ford). Chapter 12 How to Build Service
Quality into your Operation (Alex M. Susskind). Chapter 13: Demand
Management (Bill Carroll). Chapter 14: Revenue Management for Enhanced
Profitability: An Introduction For Hotel Owners And Asset Managers (Chris
Anderson and Sheryl Kimes). Chapter 15 Competing Successfully With Other
Hotels: The Role of Strategy (Cathy Enz). Chapter 16 Focus on Finance:
Aiming for Restaurant Success (Alex M. Susskind and Rupert Spies). PART III
SUCCESS AS A REALESTATE AND BUSINESS OWNER. Chapter 17 Hospitality Property
Ownership: Where You Fit In (Jack Corgel, Robert Mandalbaum, and R. Mark
Woodworth). Chapter 18: Hospitality Properties: How Much to Pay if You're
Buying; How Much to Ask if You're Selling (Jack Corgel). Chapter 19 Gaining
Maximum Benefit from Franchise Agreements, Management Contracts, and Leases
(Jan A. deRoos). Chapter 20 Developing and Renovating Hospitality
Properties (Jack Corgel, Jan A. deRoos, and Kevin Fitzpatrick). Chapter 21:
Planning and Programming a Hotel (Jan A. deRoos). Chapter 22 Measuring
Hotel Risk and Financing (Peter Liu and Daniel Quan). PART IV SUCCESS
THROUGH MANAGERIAL EXCELLENCE. Chapter 23 Segmenting and Targeting Your
Market: Strategies and Limitations (Michael Lynn). Chapter 24 New Media:
Connecting with Guests Throughout the Travel Experience (Lisa Klein Pearo
and Bill Carroll). Chapter 25 Building and Managing Your Brand (Robert J.
Kwortnik). Chapter 26 Hotel Revenue Management in an Economic Downturn
(Sheryl Kimes and Chris Anderson). Chapter 27 Addressing Employee Lawsuits
(David Sherwyn and Paul E. Wagner). Chapter 28 Coordinating Information and
Controlling Costs (Gordon Potter). Chapter 29: Making the Most of your
Human Capital (J. Bruce Tracey and Sean A. Way). Chapter 30 You Can't Move
All Your Hotels to Mexico: Unions and the Hospitality Industry (David
Sherwyn). Chapter 31 The Integrity Dividend in Hospitality Leadership (Tony
Simons). FINAL THOUGHTS. Chapter 32 Afterword: Where Do You Go From Here
(Michael C. Sturman, Jack B. Corgel, and Rohit Verma). Index.
Hospitality Industry (Jack Corgel, Michael C. Sturman and Rohit Verma).
Chapter 2 The Essence of Hospitality and Service (Guiseppe Pezzotti). PART
I SUCCESS IN YOUR HOSPITALITY CAREER. Chapter 3 Preparing for a Successful
Career in the Hospitality Industry (Kate Walsh, Bill Carroll, and Michael
C. Sturman). Chapter 4: The Listening Fast Track (Judi Brownell). Chapter 5
Developing and Managing a Multinational Career (Jan Katz). Chapter 6:
Becoming a Leader in the Hospitality Industry (Timothy Hinkin). PART II
SUCCESS THROUGH OPERATIONS AND SERVICE EXCELLENCE. Chapter 7 Understanding
and Predicting Customer Choices (Rohit Verma). Chapter 8: Guiding the Guest
Experience (HaeEun Helen Chun). Chapter 9 Harnessing the Power of your
Culture for Outstanding Service (Robert Ford and Michael C. Sturman).
Chapter 10 A Scientific Approach to Managing Hospitality Operations (Gary
Thompson). Chapter 11 Motivating Your Staff to Provide Outstanding Service
(Michael C. Sturman and Robert Ford). Chapter 12 How to Build Service
Quality into your Operation (Alex M. Susskind). Chapter 13: Demand
Management (Bill Carroll). Chapter 14: Revenue Management for Enhanced
Profitability: An Introduction For Hotel Owners And Asset Managers (Chris
Anderson and Sheryl Kimes). Chapter 15 Competing Successfully With Other
Hotels: The Role of Strategy (Cathy Enz). Chapter 16 Focus on Finance:
Aiming for Restaurant Success (Alex M. Susskind and Rupert Spies). PART III
SUCCESS AS A REALESTATE AND BUSINESS OWNER. Chapter 17 Hospitality Property
Ownership: Where You Fit In (Jack Corgel, Robert Mandalbaum, and R. Mark
Woodworth). Chapter 18: Hospitality Properties: How Much to Pay if You're
Buying; How Much to Ask if You're Selling (Jack Corgel). Chapter 19 Gaining
Maximum Benefit from Franchise Agreements, Management Contracts, and Leases
(Jan A. deRoos). Chapter 20 Developing and Renovating Hospitality
Properties (Jack Corgel, Jan A. deRoos, and Kevin Fitzpatrick). Chapter 21:
Planning and Programming a Hotel (Jan A. deRoos). Chapter 22 Measuring
Hotel Risk and Financing (Peter Liu and Daniel Quan). PART IV SUCCESS
THROUGH MANAGERIAL EXCELLENCE. Chapter 23 Segmenting and Targeting Your
Market: Strategies and Limitations (Michael Lynn). Chapter 24 New Media:
Connecting with Guests Throughout the Travel Experience (Lisa Klein Pearo
and Bill Carroll). Chapter 25 Building and Managing Your Brand (Robert J.
Kwortnik). Chapter 26 Hotel Revenue Management in an Economic Downturn
(Sheryl Kimes and Chris Anderson). Chapter 27 Addressing Employee Lawsuits
(David Sherwyn and Paul E. Wagner). Chapter 28 Coordinating Information and
Controlling Costs (Gordon Potter). Chapter 29: Making the Most of your
Human Capital (J. Bruce Tracey and Sean A. Way). Chapter 30 You Can't Move
All Your Hotels to Mexico: Unions and the Hospitality Industry (David
Sherwyn). Chapter 31 The Integrity Dividend in Hospitality Leadership (Tony
Simons). FINAL THOUGHTS. Chapter 32 Afterword: Where Do You Go From Here
(Michael C. Sturman, Jack B. Corgel, and Rohit Verma). Index.