This business book is great forleaders, middle managers and entrepreneurs interested in the following categories;
- STRATEGY
- LEADERSHIP AND MANAGEMENT
- ENTREPRENEURSHIP
- SPECIALIZATION - choose to focus on a single product or product group and compete through superior product performance.
- ADAPTIVE - increase the system's ability to respond to changing circumstances, particularly to
- changing customer needs.
- LOW COST - Deliver equivalent product quality compared to competitors but with a continual and
- relentless focus on cost reduction
- INNOVATION -Competing through product innovations.
- EXCELLENCE -Continuous incremental improvement of product or service quality
- NO-FRILLS -Serve price sensitive customers with a stripped down alternative product or service.
- TARGETING -Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals.
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