Paul Wiefels

The Chasm Companion (eBook, ePUB)

A Fieldbook to Crossing the Chasm and Inside the Tornado

• Format: ePub

Produktbeschreibung

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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Produktdetails

• Verlag: HarperCollins
• Erscheinungstermin: 13. Oktober 2009
• Englisch
• ISBN-13: 9780061844553
• Artikelnr.: 42309225

Autorenporträt

Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.

Inhaltsangabe

Part 1: How High-Tech Markets Develop. Back to Basics. The Basis for
Strategy Decisions. The Early Market. The Chasm. The Bowling Alley. The
Tornado. Main Street. Part 2: Developing a Strategy. Finding Your Place on
the Technology Adoption Life Cycle. Assessing the Sources and Impact of
Discontinuity. Building a Market Development Strategy. Market Development
Strategy Research: Market Creation Variables. Market Development Strategy
Research: Market Attractiveness Variables. Market Development Strategy
Research: Market Penetration Variables. Part 3: Taking the Market
Development Strategy to Market. Strategy Validation. Whole Product
Management. Marketing Communications Planning. Field Engagement Strategy.
Epilogue: Using This Book. Appendix. Worksheets.