Diego Barreto

The Brazilian New Economy (eBook, ePUB)

Why entrepreneurs are overrunning Brazilian traditional businesspeople

• Format: ePub

Produktbeschreibung

BRAZIL IS SILENTLY CHANGING. Globalization and the massification of technology generate opportunities for new business to emerge and for the transformation of the traditional business people into entrepreneurs. Startups and corporations that noticed this movement are shaping the New Economy, while the most traditional companies remain static, living in the past. The old Brazil allowed poor services and artificial results to perpetuate, but now the dynamic has changed. It seems obvious to say that the world has changed since we entered the information and telecommunication age. By scrolling our smartphone screen, we have the power to transform an entire battlefield. We are always one innovation away from finding out that everything we know has become obsolete. Data has turned into the most valuable coin for companies. This is the age of the New Economy. In this turbulent and dynamic scenario, remaining stuck to old practices and paradigms can mean being swallowed up by businesses aligned with the principles of constant innovation. Mastering the new rules will define who remains in the market. To avoid the risk of being undertaken by the avalanche of information in this new world, Diego Barreto, Finance and Strategy Vice President at iFood, will teach us how to navigate the New Economy and to use the new reality to our advantage. With this book, you will learn: - What is the New Economy and why is it taking shape in Brazil; - How to identify Old Economy practices that are harming your business; - Why meritocracy of ideas, diversity & inclusion, sustainability, radical transparency and conscious capitalism are key factors to the success of companies; What are the

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Produktdetails

• Verlag: Editora Gente
• Seitenzahl: 224
• Erscheinungstermin: 1. August 2022
• Englisch
• ISBN-13: 9786555441802
• Artikelnr.: 64616053

Autorenporträt

DIEGO BARRETO is Finance and Strategy Vice President at iFood, the largest food tech company in Latin America. He is professor of Economics at Link School of Business, supports Endeavor and 500 Startups as a mentor for hundreds of startups in different countries. He's also a board member for Old and New Economy companies, and writes for MIT Tech Review. He holds a Law degree from Pontifícia Universidade Católica (PUC), São Paulo, and an MBA from IMD Business School.