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Controlling the sustainability of production processes and ethical employment of the work force in suppliers' production facilities far from home has resulted in new challenges for managers. The Balanced Company focuses on the juggling act needed to consider the importance to customers, investors and employees of a company behaving ethically and being respected in wider society. Strategists and leaders need to make balanced choices about long-term goals and the allocation of resources in relation to changes in the environment; other managers and specialists need to balance control or trust; the value systems and assumptions of customers and other stakeholders; and continuity and change. Leaders have sometimes to take organizations out of balance during change. The Balanced Company provides answers to questions about balanced decision making to help identify the processes by which values are taken into account and applied in practice.
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