S. Elizabeth Bird

The Audience in Everyday Life (eBook, ePUB)

Living in a Media World

• Format: ePub

Produktbeschreibung

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 21. August 2013
• Englisch
• ISBN-13: 9781135379872
• Artikelnr.: 39478588

Autorenporträt

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of ForEnquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction ofthe Indian in American Popular Culture.

Inhaltsangabe

Acknowledgments1. Beyond the Audience: Living in a Media World2. Media
Scandal Meets Everyday Life3. Piecing a Cyber-Quilt: Media Fans in an
Electronic World4. Imagining Indians: Negotiating Identity in a Media
World5. A Popular Aesthetic? Exploring Taste through Viewer Ethnography6.
CJ's Revenge: A Case Study of News as Cultural Narrative7. Media
Ethnography in an Interdisciplinary WorldNotesBibliographyIndex