Mary Jo Krysinski

The Art of Type and Typography (eBook, ePUB)

Explorations in Use and Practice

• Format: ePub

Produktbeschreibung

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard-InDesign-for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:

• The history of type;
• Terminology;
• Classification;
• Measurement;
• Spacing;
• Alignment;
• Legibility;
• Hierarchy;
• Layout and Grids;
• Page Elements;
• InDesign tools and style sheets.

Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 24. Oktober 2017
• Englisch
• ISBN-13: 9781315301532
• Artikelnr.: 50002970

Autorenporträt

Mary Jo Krysinski has taught typography and graphic design courses at the School of the Art Institute of Chicago and at St. Xavier University for over seventeen years, and has been a practicing graphic designer for over 30 years.

Inhaltsangabe

1. Introduction
2. History of Type and Lettering
3. Using InDesign
4. Letter Anatomy
5. Type Measurement
6. Spacing
7. Display Type
8. Text Alignment
9. Text Separators
10. Legibility and Readability
11. Other Typographic Characters
12. Typographic Hierarchy
13. Layout and Structure
14. Page Elements
15. Type Specifications
16. InDesign Style Sheets
17. Type for Web Use
18. Appendix - Glossary