Vijay Mahajan

The Arab World Unbound (eBook, ePUB)

Tapping into the Power of 350 Million Consumers

• Format: ePub

Produktbeschreibung

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. * Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets * Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations * Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces * Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 432
• Erscheinungstermin: 13. Juli 2012
• Englisch
• ISBN-13: 9781118236420
• Artikelnr.: 37355660

Autorenporträt

VIJAY MAHAJAN holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.

Inhaltsangabe

Preface: A Consumer Rihla xi Introduction 1 PART I DISCOVERING THE ARAB
WORLD 1 DRINKING RED BULL IN DAHIYEH 9 The Arab Market Is Vibrant and
Globally Interconnected Arab Consumers Control More Spending Power Than You
Think The Shadow Economy Shades of India and China Opportunities Beyond
Crude Oil and Abaya Household Spending in the Arab World Beyond Boycotts
and Barriers Chicken Fights: Local Competition in the Arab Market The
Global Emergence of Arab Brands A Worldwide Hub: The Globally Connected
Arab World The Arab World Is Neither CNN's nor Al Jazeera's 2 THE DIVERSITY
OF THE ARAB WORLD 51 No Harm in Haram Not All the Consumers in Arab
Countries Are Arab The Diversity of Arab Consumers Segmenting the Arab
Consumer Markets Embracing the Diverse Habits of Arab Consumers Language
Differences The Market Dominance of Saudi Arabia and the GCC Saudi Arabia's
Influence Within Other Markets Think Regional, Act Local 3 ISLAM MATTERS:
THE IMPACT OF THE FIVE PILLARS OF ISLAM ON CONSUMERS IN THE ARAB WORLD 87
The Difference Between Culture and Religion Why Shahada Matters Why Salah
Matters Why Sawm Matters Why Zakat Matters Why Hajj and Umrah Matter Islam
in the Everyday PART II TAPPING INTO THE WELL OF ARAB CONSUMERS 4
THESHABAB: TAPPING INTO THE ARAB YOUTH MARKET 127 The Shabab Demographic
Dividend The Shabab Crave the Best Brands, Wherever They Come From The
Shabab Generation Is Molding the Consumer Market The Shabab Generation Is
Changing the Arab Workforce The Shabab Are Transforming the Private Sector
The Shabab and Education The Shabab and Marriage 5 ARABIA TWO: TAPPING INTO
THE ARAB MIDDLE CLASS 157 The Rise of the Middle Class Is Changing Arab
Consumer Markets Identifying the Arab Middle Class Tapping into Arabia Two
Tapping into Arab Consumer Power at All Levels Urbanization, Modern Trade,
and Arabia Two Arabia Two and the Balance Between Tradition and Modernity 6
TAPPING INTO THE MARKET OF ARAB WOMEN 185 Arab Women Have Money to Spend
Educated Women Are Reshaping the Arab Market The Arab Woman as a Consumer
Inside and Outside: The Dual Identities of Arab Women Tapping into the Arab
Beauty Market The Arab Woman as Wife and Mother Arab Women as Head of the
Household The Veil Doesn't Hide the Arab Woman's Mind Arab Women as
Business Leaders Arab Women Are Reshaping the Region on Their Own Terms 7
TAPPING INTO THE ARAB TECHNOLOGY MARKET 229 The Spread of Internet Use
Opens Up New Paths to Consumers The Rise of Social Media Tapping into Arab
E-Commerce Using Technology to Recapture the Golden Age On the Go: The
Market for Mobile Phones Building the High-Tech Industry in Jordan The
Technological Arab Spring 8 TAPPING INTO THE ARAB MEDIA AND ENTERTAINMENT
MARKET 257 Television Advertising in the Arab World Arab Cinema and Film
Dancing in the Desert: Music in the Arab World Art in the Arab World Books
and Bookstores The Birth of an Arab Superhero 9 TAPPING INTO THE ARAB
DIASPORA 299 Linking the Diaspora to the Arab World Remittances Constitute
a Critical Piece of Many Arab Economies Tapping into the Arab Diaspora The
Arab Diaspora Has Made a Name for Itself Tapping into Opportunities Around
the World You Can Go Home Again The Diaspora Is Bringing Different Worlds
Together PART III CONCLUSION 10 REBRANDING THE ARAB WORLD 335 Yalla Arabia!
Capturing the Region's Yalla Energy with a New Arab Brand Sustaining the
Yalla Energy of Family Businesses Harvesting the Yalla Energy of Arab Youth
Fueling the Yalla Energy of Arab Entrepreneurs Enabling a New Yalla Energy
Among Disadvantaged Arabs A Call to Action The Richness of the Past and the
Promise of the Future Acknowledgments 373 The Author 391 Index 393