The Active Consumer (eBook, ePUB)

Novelty and Surprise in Consumer Choice
Redaktion: Bianchi, Marina

• Format: ePub

Produktbeschreibung

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 10. Mai 2006
• Englisch
• ISBN-13: 9781134693801
• Artikelnr.: 42676866

Autorenporträt

Marina Bianchi

Inhaltsangabe

1. Introduction, Part 1 The Hedonics of taste: utility, novelty and
change2. Choice without utility? Some reflections on the loose foundations
of standard consumer theory 3. Economic change, choice and innovation in
consumption 4. Taste for novelty and novel tastes: the role of human agency
in consumption Part II Consumers as producers and problem solvers:
consumption capabilities5. Cognition and innovation 6. The organization of
consumption 7. Consumer goals a journeys into the unknown Part III Adoption
and diffusion of new goods: illustrative analyses 8. Work and the sirens of
consumption in eighteenth-century London 9. Silk purses out of sows' ears:
mass rarefaction of consumption and the emerging consumer-collector 10.
Novelty, imitation and habit formation in a Scitovskain model of
consumption Part IV Consumption and communication 11. Consumption in
postmodernity: social structuration an dteh construction of the shelf 12.
On the consumption of signs