Colin Barrow

The 30 Day MBA in Marketing (eBook, ePUB)

Your Fast Track Guide to Business Success

• Format: ePub

Produktbeschreibung

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.

From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.

With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

About the 30 Day MBA Series...
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 280
• Erscheinungstermin: 3. Mai 2023
• Englisch
• ISBN-13: 9781398611016
• Artikelnr.: 67844727

Autorenporträt

Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Introduction to marketing; Chapter
02: Buyer behaviour; Chapter
03: Marketing strategy; Chapter
04: Products and services; Chapter
05: Advertising and promotion; Chapter
06: Place and distribution; Chapter
07: Pricing; Chapter
08: People: managing the marketing organization; Chapter
09: Maths for marketing; Chapter
10: Marketing and the law; Chapter
11: Marketing plans and budgets;

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• • Chapter - 00: Introduction;
  • Chapter - 01: Introduction to marketing;
  • Chapter - 02: Buyer behaviour;
  • Chapter - 03: Marketing strategy;
  • Chapter - 04: Products and services;
  • Chapter - 05: Advertising and promotion;
  • Chapter - 06: Place and distribution;
  • Chapter - 07: Pricing;
  • Chapter - 08: People: managing the marketing organization;
  • Chapter - 09: Maths for marketing;
  • Chapter - 10: Marketing and the law;
  • Chapter - 11: Marketing plans and budgets;