Peter Curwen, Jason Whalley

Telecommunications Strategy (eBook, ePUB)

Cases, Theory and Applications

• Format: ePub

Produktbeschreibung

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case-studies from the US, UK, and Europe have been selected to illustrate key strategic concepts in the industry including managing ascent and decline, convergence and specialization, protecting core markets, and managing industrial transition.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 340
• Erscheinungstermin: 12. August 2004
• Englisch
• ISBN-13: 9781134293339
• Artikelnr.: 57533828

Autorenporträt

Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. He has authored over a dozen textbooks and monographs including Restructuring Telecommunications, and The Future of Mobile Telecommunications both published by Palgrave, as well as over 100 other publications. Jason Whalley is Lecturer in Management Science at Strathclyde Business School and acting director of the Masters of Communications Management course and author of articles on telecommunications in journals including Telecommunications Policy.

Inhaltsangabe

1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent
and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5.
Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of
Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9.
Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of
Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4:
(Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing
Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions
and Review

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1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5. Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9. Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4: (Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions and Review