John S. Sheldrake

Technology, Business and the Market (eBook, PDF)

From R&D to Desirable Products

• Format: PDF

Produktbeschreibung

Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed to produce desirable products. John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and then how these developments lead to the creation of successful products. Using case studies examining the impact of new materials, techniques and technologies, this book explores the linkages between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 112
• Erscheinungstermin: 9. März 2016
• Englisch
• ISBN-13: 9781317046301
• Artikelnr.: 44864789

Autorenporträt

Professor John Sheldrake is based in the Faculty of Engineering at Imperial College, London, where he teaches management and business to aeronautical and mechanical engineers, and a Professorial Research Fellow at the Global Policy Institute in the City of London. He was previously Director of Undergraduate Studies in the Business School at Imperial, where among other things, he taught the MBA elective on Corporate Social Responsibility. For two years he was the project manager of the Imperial College Formula Student programme which provides the first step to Formula 1 motor racing. Alongside his work at Imperial, Professor Sheldrake spent two years at the Royal Docks Business School, developing programmes in events and tourism management and specialising in sport tourism. He has published widely and is the author of Management Theory, which is in its second edition.