Kim Fridkin, Patrick Kenney

Taking Aim at Attack Advertising (eBook, ePUB)

Understanding the Impact of Negative Campaigning in U.S. Senate Races

• Format: ePub

Produktbeschreibung

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Oxford University Press
• Erscheinungstermin: 3. April 2019
• Englisch
• ISBN-13: 9780190947590
• Artikelnr.: 55978685

Autorenporträt

Kim L. Fridkin is a Foundation Professor of Politics and Global Studies at Arizona State University, where she has taught since 1989. She is an expert in the areas of women and politics, campaigns and elections, and U.S. voting behavior. She is the author of The Political Consequences of Being a Woman and has co-authored The Changing Face of Representation: The Gender of U.S. Senators and Constituent Communications, No Holds Barred: Negative Campaigning in the U.S. Senate, and The Spectacle of U.S. Senate Campaigns with Patrick J. Kenney. Patrick J. Kenney is Dean of the College of Liberal Arts and Sciences and a Foundation Professor of Politics and Global Studies at Arizona State University, where he has taught since 1986. He is an expert on campaigns, elections, and U.S. voting behavior.

Inhaltsangabe

* Preface
* 1. Untangling the Impact of Negative Campaigning on Citizens
* 2. Data Measurements and Methodology
* 3. Citizens' Tolerance of Negative Campaign Messages
* 4. An Examination of the Amount, Substance, and Tone of Negative
Commercials
* in Senate Elections
* 5. Reactions to the Civility and Relevance of Negative Advertisements
* 6. Examining Citizens' Impressions of Negativity During U.S. Senate
Campaigns
* 7. How Negative Campaigning Influences Citizens' Evaluations of
Candidates
* and Likelihood of Voting
* 8. The Consequences of Negative Campaigning
* Appendices
* References