Sustainable Tourism Development (eBook, ePUB)

Futuristic Approaches
Redaktion: Sharma, Anukrati

• Format: ePub

Produktbeschreibung

Explores the importance of destination branding and destination marketing and their implications on sustainability in tourism. Emphasizing sustainability in tourism development, the chapters address a number of important issues.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 376
• Erscheinungstermin: 5. August 2019
• Englisch
• ISBN-13: 9780429674778
• Artikelnr.: 57405358

Autorenporträt

Anukrati Sharma, PhD, is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures, and panel discussions by different universities, including the University of Colombo, Sri Lanka, and Aligarh Muslim University, India. Dr. Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Her special interest areas are tourism, tourism marketing, strategic management and international business management.

Inhaltsangabe

1. Sustainable Tourism: Growth and Diversification 2. Strategies of
Post-Disaster Marketing: Sustainable Development, Experience, and Marketing
3. Responsible Travel and Tourism Adventure: Evidence from Malawi as a
Tourist Destination 4. What Is the Importance of Social Media Sharings for
Tourists? The Role of Argument Quality and Source Credibility 5. Mountain
Tourism Destination Development with Strategic Social Media 6. Paradigm
Shift in Destination Branding Process in the Perspective of User-Created
Culture-Heritage-Related Content in Social Media 7. Innovative Technology
Adoption in Film Tourism 8. Destination Image of India: Trends and Analysis
9. Pro-Poor Tourism: A Study of Government Strategies in State of Uttar
Pradesh, India 10. Theory and Practices of Eco-Tourism for Sustainable
Tourism 11. Internal Benchmarking Model for Destination Performance
Evaluation 12. Sustainable Food Practices for Holistic Tourism Development
13. Introduction of Community-Based Nature Tourism (CBNT) Planning and
Management: With Special Reference to the Garhwal Himalayan Region of
Uttarakhand 14. Community Intervention in Destination Development: A
Cross-Destination Analysis 15. Destination Management Strategy: With
Specific Reference to Ecotourism Destination 16. An Investigation of
Literature on Accommodation Sector Investment in the Tourism Industry of
Sri Lanka 17. Impact of Information Technology on Marketing Strategies of
Online Travel Agencies (OTAs) in India: A Comparative Study of Goibibo.com
and Makemytrip.com 18. Video Games Generating Tourist Demand: Italy and the
Assassin's Creed Series 19. Demographic Analysis of Tourists' Perception
Regarding Vacation Destination