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Today, sustainability risks and opportunities have become a global imperative and a megatrend for business. Sustainable Markets for Sustainable Business explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss. Gÿler Aras explains how these factors are, in part, the result of market failures, present in most sectors of the economy. The world's markets have the potential to improve the lives of billions in developing countries, reducing poverty and securing environmental quality for future generations. Often they fail to capture the full value of natural resources or promote the interests of poor people. Therefore, an effective public policy framework is required. Market governance and the relationship between the market and political authority remains a core question at the heart of the sustainability debate.
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