Monica Flegel, Judith Leggatt

Superhero Culture Wars (eBook, ePUB)

Politics, Marketing, and Social Justice in Marvel Comics

• Format: ePub

Produktbeschreibung

The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base.

Along the way the book covers such topics as:

· Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America
· Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis
· Marketing, the Marvel Universe, and online fan culture

Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 208
• Erscheinungstermin: 14. Januar 2021
• Englisch
• ISBN-13: 9781350148659
• Artikelnr.: 60951993

Autorenporträt

Monica Flegel is Associate Professor of English at Lakehead University, Canada.

Inhaltsangabe

Introduction: Mockingbird and Milkshakes: Comicsgate, Identity, and the
Politics of Marketing in an Age of Outrage Chapter One: From Stan's Soapbox
to Twitter: Politics and Story-Telling in the Marvel Universe Chapter Two:
Diversity Done Right?: Miles Morales and Kamala Khan Chapter Three:
"Captain America is Black and Thor is a Woman": Gender- and Race-Bent
Mantle Passing in Marvel's All-New, All-Different Campaign Chapter Four:
Rethinking Secret Empire: Writing and Marketing Political Comics in an Age
of Rising Fascism Conclusion: Marvel Legacy and Fresh Start: Selling (and
Selling Out) Progressive Politics Works Cited Index