Switch breaks down these points into steps that are easy to understand and follow. They use reallife, persuasive examples to back up their thinking. For example: the town of Howard, South Dakota was run down. A report was suggested that if everyone spent 10% of their income at home they could increase the viability of Howard by $7million. (They did, demonstrating point 1. of the Heath's theory.)
Overall, Switch is a realistic, logical guide to navigating change and exploiting it fully. Entrepreneurs and businesspeople looking to create and implement the best, profitable changes will find this book interesting and informative.
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