Vaughan Evans

Strategy Plain and Simple (eBook, ePUB)

3 Steps To Building A Successful Strategy For Your Startup Or Growing Business

• Format: ePub

Produktbeschreibung

Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process:

• Understand your market - how to forecast demand and supply.
• Gain competitive advantage - how to target the strategic gap and bridge it.
• Managing business risk - how to balance risk and opportunity.

Read it in 60 minutes, follow the three steps and transform your business prospects.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 152
• Erscheinungstermin: 9. Januar 2018
• Englisch
• ISBN-13: 9781292218151
• Artikelnr.: 50919136

Autorenporträt

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.

He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.

Inhaltsangabe

1 Understanding the market
Forecasting market demand
Assessing industry competition
2 Creating competitive advantage
Tracking your competitive position
Targeting the strategic gap
Bridging the gap: business strategy
Bridging the gap: corporate strategy
3 Managing risk
Assessing the balance of risk and opportunity
Containing risk
Conclusion
The Strategy Pyramid
Cracking the jargon