Strategic Winery Tourism and Management (eBook, PDF)

Building Competitive Winery Tourism and Winery Management Strategy
Redaktion: Lee, Kyuho

• Format: PDF

Produktbeschreibung

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 314
• Erscheinungstermin: 5. Januar 2016
• Englisch
• ISBN-13: 9781482223415
• Artikelnr.: 44018138

Autorenporträt

Kyuho Lee, PhD, is assistant professor of wine business and marketing at Sonoma State University, California. Dr. Lee has published his works in leading academic journals, such as Journal of Retailing, Service Industries , and Journal of Hospitality & Tourism Research. Dr. Lee has also presented his academic work at a number of top-tier academic conferences, including the Strategic Management Society and the annual meeting of the Academy of Management. He specializes in the study of wine brand management, wine consumer behavior, and services marketing. Dr. Lee received his PhD in hospitality and tourism management at Virginia Tech (Virginia Polytechnic Institute and State University) in Blacksburg, Virginia. Also, Dr. Lee received AACSB Post-Doctoral Bridge to Business Program Certificate (Marketing) from Virginia Tech in 2009, and an Executive Brand Management Certificate from Kellogg School of Management at Northwestern University in May 2014.

Inhaltsangabe

Preface. The Business of Wine. Wine Tourism Strategy-Making: A Model for
Planning and Implementation. Strategic Winery Management and Tourism:
Value-Added Offerings and Strategies Beyond Product Centrism. Wine Versus
Weddings: Wine Tourism in the Emerging North Carolina Wine Industry. Wine
Tourism in Bordeaux. Emerging Issues in Winery Tourism. Wine Tourism in
China. Analyzing the Effects of Short- and Long-Term Customer Relationship
on the Wine Customer Lifetime Value. Designing for Sales: Winery Design and
the Visitor Experience. Using ANNs to Determine Place Evoked Effective
Consumer Reactions in Wine Tourism. Effective Winery Tasting Room
Management. Service Quality, Brand Loyalty, and Wine Tourism. Winery
Revenue Management. Financial Ratio and Valuation Analyses of Constellation
Brands Inc.: A Case Study. The Rise of Wine Education in Mainland China: A
First-Hand Account and Analysis. Index.