Strategic Social Media as Activism (eBook, ePUB)

Repression, Resistance, Rebellion, Reform
Redaktion: Wallace, Adrienne; Luttrell, Regina

• Format: ePub

Produktbeschreibung

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 340
• Erscheinungstermin: 25. August 2023
• Englisch
• ISBN-13: 9781000932423
• Artikelnr.: 68340283

Autorenporträt

Adrienne A. Wallace is Associate Professor of Advertising and Public Relations in the School of Communications at Grand Valley State University, USA. Regina Luttrell is Associate Professor of Public Relations and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University, USA.

Inhaltsangabe

Part 1: Repression 1. Historical Roots and Modern Movements: A Framework
for Activism 2. A Refusal to Accept: Oppression Around the World 3.
Controlling, Constraining, or Preventing Protest: Social Movement
Interference in the Digital Age Part 2: Resistance 4. Building Momentum:
Creating Change 5. Early Digital Social Movements: Events, Protests,
Moments 6. Advocacy & Action: Persuasive Strategies for Digital Activism &
Influence Part 3: Rebellion 7. Amplified Effort: Networked Social Change,
Use, Participation, Algorithms 8. Any Time, Any Cause, Anywhere: Hyperlocal
Protests Secure Global Support & The Case of #EndSars 9. Leaderless
Rebellions: An Analysis of Digital Feminist Anti-Violence Activism Part 4:
Reform 10. Grounded in Community: Sustainability And Collective Actions 11.
Does online activism impact offline impact? A cultural examination of
slacktivism, 'popcorn activism,' power, and fragility 12. Reclaiming
Wholeness: The Future & Hope of Digital & Social Activism