Mithun Nandy

Strategic Pharmaceutical Marketing Management in Growth Markets (eBook, ePUB)

• Format: ePub

Produktbeschreibung

India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 9. Mai 2023
• Englisch
• ISBN-13: 9781000875287
• Artikelnr.: 67649866

Autorenporträt

Mithun Nandy holds a PhD in Management from Vidyasagar University, India. His doctoral thesis was awarded the "Best Doctoral Thesis Award" at an international management conference. He serves as Editor (Management) for Cogent Business and Management journal and Editorial Review Board Member in International Journal of Patient-Centered Healthcare. Currently, he is the Assistant General Sales Manager at Hegde & Hegde Pharmaceutica LLP, Mumbai, India, where he has over 18 years of pharmaceutical sales experience. He is a life member of the Calcutta Management Association.

Inhaltsangabe

Preface 1. Pharmaceutical Marketing: Fundamentals & Global Perspectives 2.
Dynamics of Pharmaceutical Marketing in Global Context 3. Strategic
Advantages in Pharmaceutical Marketing 4. Important Aspects of
Pharmaceutical Pricing 5. Distribution Function in Pharmaceutical Marketing
6. Pharmaceutical Product Promotion 7. Marketing Research Interface in
Pharmaceutical Product Promotion 8. Technological Aspects in International
Pharmaceutical Marketing