Robert Macintosh, Donald Maclean, Craig Robinson

Strategic Management (eBook, PDF)

Strategists at Work

• Format: PDF

Produktbeschreibung

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors' website at strategystory.co.uk

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 264
• Erscheinungstermin: 6. April 2023
• Englisch
• ISBN-13: 9781350347618
• Artikelnr.: 67560760

Autorenporträt

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

Inhaltsangabe

1. Introduction 2. A Brief History of Strategy and Strategists 3. Diagnosis
4. Intent 5. Trends and Opportunities 6. Resources and Capability 7.
Strategic Options 8. Evaluating Strategy 9. Building a Comprehensive
Strategy 10. The Strategy Cycle 11. Logic to Action 12. Complexity,
Strategy, Transformation and Leadership 13. The Strategy Cycle in Practice
Case Study 1: Apple Case Study 2: Nokia Case Study 3: ABB Case Study 4:
Nine Dragons Appendix 1: Strategy Cycle templates Appendix 2: Writing a
Business Plan Appendix 3: Writing Strategy Assignments Index