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The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.
Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
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Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India.
Inhaltsangabe
Part 1: Introduction Chapter 1: Strategic Management Chapter 2: A Review of Theory and Practice Part 2: Strategic analysis and purpose Chapter 3: Analysing the Strategic Environment Chapter 4: Analysing resources and capabilities Chapter 5: Strategy Dynamics Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies Part 3: Developing the strategy Chapter 8: Developing Business-Level Strategy Options Chapter 9: Developing Corporate-Level Strategy Options Chapter 10: Strategy Evaluation And Development: The Prescriptive Process Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks Chapter 12: Organisational Structure, Style And People Part 4: The implementation process Chapter 13: Implementing And Controlling The Strategic Chapter 14: Green Strategy And Sustainability Chapter 15: Managing Strategic Change Part 5: Different Strategy Contexts Chapter 16: Strategic Leadership Chapter 17: Entrepreneurial strategy Chapter 18: Government, public sector and not-for-profit strategies Chapter 19: International expansion and Globalisation Strategies Glossary
Part 1: Introduction Chapter 1: Strategic Management Chapter 2: A Review of Theory and Practice Part 2: Strategic analysis and purpose Chapter 3: Analysing the Strategic Environment Chapter 4: Analysing resources and capabilities Chapter 5: Strategy Dynamics Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies Part 3: Developing the strategy Chapter 8: Developing Business-Level Strategy Options Chapter 9: Developing Corporate-Level Strategy Options Chapter 10: Strategy Evaluation And Development: The Prescriptive Process Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks Chapter 12: Organisational Structure, Style And People Part 4: The implementation process Chapter 13: Implementing And Controlling The Strategic Chapter 14: Green Strategy And Sustainability Chapter 15: Managing Strategic Change Part 5: Different Strategy Contexts Chapter 16: Strategic Leadership Chapter 17: Entrepreneurial strategy Chapter 18: Government, public sector and not-for-profit strategies Chapter 19: International expansion and Globalisation Strategies Glossary
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