David Shelters

Start-Up Guide for the Technopreneur (eBook, PDF)

Financial Planning, Decision Making, and Negotiating from Incubation to Exit

• Format: PDF

Produktbeschreibung

A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance. This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit. * Excellent advice for tech entrepreneurs written in layman's terms * Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia * Designed to fill the role of an experienced mentor for tech entrepreneurs For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 304
• Erscheinungstermin: 4. Dezember 2012
• Englisch
• ISBN-13: 9781118518496
• Artikelnr.: 37755942

Autorenporträt

DAVID SHELTERS provides investment banking, business brokerage, and financial advisement services through his company, Karon Business Consulting. He is also an active participant in the local tech entrepreneurial scene, presenting at numerous BarCamps and other tech conferences. Shelters currently mentors several local software start-ups and is the in-house financial mentor at Hubba, a co-working space in the heart of Bangkok. He has over fifteen years of entrepreneurial experience as a founder, cofounder, or financial advisor to numerous tech start-ups in both the United States and Asia. Shelters has a BA in history and political science from the State University of New York at Albany, an MS in international affairs from Florida State University, and has completed the coursework for a master's in international business studies at Georgia State University. David regularly blogs at www.financeforgeeks.com.

Inhaltsangabe

Preface xiii Acknowledgments xvii CHAPTER 1 Finance for Start-Ups 101 1
Fundraising Stages 1 Prefunding Period 2 Seed Funding Stage 3 Series A
Funding Stage 3 Series B Funding Stage 5 Risk/Return 5 Types of Funding 7
Private Equity 7 Debt Funding 8 Alternative Types of Funding 9 Public
Funding 12 Incubator/Accelerator Programs 13 Capital Structure 13
Intellectual Property 17 Valuation 19 Asset-Based Valuation Models 20 Pro
Forma-Based Valuation Models 20 Comparable-Based Valuation Models 21
Strategic-Based Valuation 22 Exit Strategy 23 Summary 24 CHAPTER 2 Know
Your Investors 27 KYI #1: Their Primary Objective Is to Make Money 27 KYI
#2: There Are Many Types of Investors, Each with Different Expectations and
Capabilities 30 Types of Investors 30 Investment Criteria 35 KYI #3:
Prospective Investors Are Looking for Success Traits 37 Skin in the Game 38
Innovation 39 Defined Target Market 39 Value Proposition 40 Commercial
Viability 41 Risk Mitigation Factors 42 Burn Rates 43 Strength of
Management 43 Use of Funds 44 Traction 45 KYI #4: Money Is Not Enough 47
Know the Space 48 Nonfinancial Advantages 49 Alignment of Interests 49
Issues of Control 51 Summary 56 CHAPTER 3 Business Planning from a
Strategic Financial Perspective 57 Value of a Business Plan 57 Composition
of a Business Plan 59 Executive Summary 60 Defined Problem and Solution 61
Product/Service 63 Value Proposition 63 Marketing Plan 65 Management Team
72 Strategic Partners 74 Operational and Expansion Plan 76 Company
Objectives 78 Current Positioning and Traction 80 Risk Factors 81
Financials 84 Exit Strategy 90 Business Plan Customization 91 Marketing
Plan 91 Operational and Expansion Plan 92 Company Objectives 92 Financials
93 Exit Strategy 93 Business Plan Rudiments 94 Summary 95 CHAPTER 4
Financial Planning for Maximizing Returns 97 Importance of Having a
Financial Plan 98 Assistance in Overall Business Planning 99 Ensuring the
Health and Integrity of Capital Structure 101 Determining Sufficient
Funding Amounts 101 Securing Funding in a Timely Manner 102 Securing Funds
on the Most Favorable Terms 104 Determining Appropriate Responses to New
Challenges and Opportunities 104 Instilling Discipline and Maintain Focus
105 Maximizing ROI upon Execution of Exit Strategy 106 Formulating a
Financial Strategy 106 Financial Objectives 108 FREE 108 FREE Measurement
Tools 109 Financial Plan Composition 120 Rules of Thumb 121 Summary 122
CHAPTER 5 Successful Fundraising 125 Planning Funding Presentations 125
Prospectus Materials 127 Executive Summary 127 Business Plan 127 Funding
Proposal 128 Private Placement Memorandum 129 Shareholder Letter 130
Technology Brief 131 Demonstrations 131 Market Trends and Research Report
131 Other Miscellaneous Prospectus Materials 132 Different Types of
Presentations 133 Elevator Pitch 134 Lobby (PowerPoint) Pitch 135
Conference Room Pitch (Formal Presentation) 135 Summary 140 CHAPTER 6
Becoming a Formidable Negotiator 143 Prenegotiations 144 Letter of Intent
144 Nondisclosure Agreement 144 KYI Research and Inquiries 145 Leverage 146
Negotiating Capital 149 Due Diligence 149 Due Diligence Checklist 149 Due
Diligence Response 149 Actual Negotiations 150 Term Sheet 150 Negotiation
Approaches 150 Best Practices and Tactics 151 Points of Negotiation (Terms)
153 Have a Negotiating Plan 168 Concluding Negotiations 174 Successful
Conclusion of Negotiations 174 Unsuccessful Conclusion to Negotiations 174
Negotiation Postmortem 175 Summary 175 CHAPTER 7 Establishing an
Investment-Grade Organization 179 Corporate Governance 180 Attributes 180
Benefits of Good Corporate Governance 181 Corporate Governance Best
Practices 182 Corporate Governance Structures 182 Ethical Behaviors 189
Stakeholder Relations 194 Summary 199 CHAPTER 8 Financial Decision Making
for Optimal Performance 201 Financial Decision-Making Process 202
Practicing Sound Corporate Governance 202 Understanding Existing and
Potential Decision-Making Dynamics 203 Managing Financial Expectations 206
Financial Decision-Making Structures 208 Establishing Appropriate
Decision-Making Bodies and Procedures 209 Allocating Decision-Making
Authority and Responsibilities 212 Placing Individual Decision Makers on
Appropriate Decision-Making Bodies 216 Financial Decision Making in
Practice 219 Strategic Financial Planning/Fundraising 219 Budgeting 221
Operational (Day-to-Day) Financial Decision Making 222 Financial Dealings
with External Parties 224 Exiting 228 Summary 232 Afterword 235 APPENDIX A
Sample Financial Plan 237 APPENDIX B Sample Funding Proposal 241 APPENDIX C
Dictums of Entrepreneurial Finance 245 Glossary 251 About the Author 271
About the Website 273 Index 275

Rezensionen

"The book should be an eye-opener for aspiring and new technology entrepreneurs and can help you navigate the dangerous waters known as venture capital. Even better, Shelters has over fifteen years of entrepreneurial experience as a founder, co-founder as well as an advisor to numerous United States-based and Asia-based startups." --YoungUpstarts.com