Spotify Untold: How a Small Swedish Start-up Changed Music Forever (eBook, ePUB)
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Within a few years, Spotify literally transformed the music industry: it saved the record companies from pirates, made Apple shudder, and hit Wall Street in spectacular fashion. And in 2020, she launched her service in Russia. No other Swedish company has ever managed to gain such prestige in the global pop culture. The authors of this book, Sven Karlsson and Jonas Leijonhufvud, conducted their investigative journalism, talking to those involved in this business transformation, including Spotify executives, investors, music industry influencers, and the company's competitors. You will learn ho...
Within a few years, Spotify literally transformed the music industry: it saved the record companies from pirates, made Apple shudder, and hit Wall Street in spectacular fashion. And in 2020, she launched her service in Russia. No other Swedish company has ever managed to gain such prestige in the global pop culture. The authors of this book, Sven Karlsson and Jonas Leijonhufvud, conducted their investigative journalism, talking to those involved in this business transformation, including Spotify executives, investors, music industry influencers, and the company's competitors. You will learn how the taciturn geek Daniel Ek and his wealthy companion Martin Lorentson negotiated with financiers and recruited a team of outstanding developers. You will follow the fate of the heroes and learn how Spotify, the largest IT company in Europe, was born in 2006, by the beginning of 2019 was the number one streaming service in the world, and why CEO and co-founder Daniel Ek believes that they still only at the beginning of the journey.
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