Sports Sponsorship and Branding (eBook, ePUB)
Global Perspectives and Emerging Trends
Redaktion: Leng, Ho Keat; Zhang, James J.
40,95 €
40,95 €
inkl. MwSt.
Sofort per Download lieferbar
20 °P sammeln
40,95 €
Als Download kaufen
40,95 €
inkl. MwSt.
Sofort per Download lieferbar
20 °P sammeln
Jetzt verschenken
Alle Infos zum eBook verschenken
40,95 €
inkl. MwSt.
Sofort per Download lieferbar
Alle Infos zum eBook verschenken
20 °P sammeln
Sports Sponsorship and Branding (eBook, ePUB)
Global Perspectives and Emerging Trends
Redaktion: Leng, Ho Keat; Zhang, James J.
- Format: ePub
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei
bücher.de, um das eBook-Abo tolino select nutzen zu können.
Hier können Sie sich einloggen
Hier können Sie sich einloggen
Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
- Geräte: eReader
- ohne Kopierschutz
- eBook Hilfe
- Größe: 2.85MB
Andere Kunden interessierten sich auch für
- Norm O'ReillySport Sponsorship Insights (eBook, ePUB)20,95 €
- Digital Marketing in Sports (eBook, ePUB)40,95 €
- Robin IrelandSport, Sponsorship and Public Health (eBook, ePUB)40,95 €
- Social Media in Sport (eBook, ePUB)40,95 €
- Aaron C. T. SmithIntroduction to Sport Marketing (eBook, ePUB)53,95 €
- Simon van KerckhovenProfessional Football Club Management (eBook, ePUB)34,95 €
- Sports Sponsorship and Branding (eBook, PDF)40,95 €
-
-
-
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 254
- Erscheinungstermin: 22. Dezember 2023
- Englisch
- ISBN-13: 9781003831563
- Artikelnr.: 69505438
- Verlag: Taylor & Francis
- Seitenzahl: 254
- Erscheinungstermin: 22. Dezember 2023
- Englisch
- ISBN-13: 9781003831563
- Artikelnr.: 69505438
Ho Keat Leng is a Post-Doctoral Scholar at the University of Georgia, USA. Prior to that, he was a faculty member at Nanyang Technological University, Singapore. His research interest is in marketing, specifically in the area of sport sponsorship and consumer behavior. He is Associate Editor for Managing Sport and Leisure and an editorial board member for several journals, including the International Journal of Sports Marketing and Sponsorship and the Journal of Global Sport Management. James J. Zhang is Professor of Sport Management at the University of Georgia, USA. His primary research interests are applied measurement and/or applied studies examining sport consumer behavior. He has previously been Editor of the International Journal of Sports Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, and President of the North American Society for Sport Management (NASSM).
1. Emerging Trends in Sport Sponsorship and Branding: An Introduction.
Part I: Sponsorship and Branding. 2. Advertising Investment through Sport
Media. 3. Sponsorship Strategies and Branding in Esports. 4. Antecedents
and Outcomes of Sponsorship in the Context of Esports. 5. Emergence of
Logo-Less Branding: Application to the Context of Sports. 6. Sports
Sponsorship and Brand Value: A Case Analysis of Tahinciölu Basketball Super
League Name Sponsorship. 7. Passion in the Branding of International
Football Clubs. 8. Student-Athlete Name, Image, and Likeness (NIL):
Sponsorship Opportunities and Challenges. 9. Impact of Perceived Functional
and Image Fit on Consumer-Focused Effectiveness for New NBA Sponsorship.
Part II: Emerging Trends. 10. Harnessing the Power of Machine Learning in
Sport Consumer Behavior Research. 11. Consumerisation of Information
Technologies in Sports: Opportunities and Challenges in the Age of Digital
Natives. 12. Sports Information, Social Communication, and Protection of
the Olympic Brand: IOC Guidelines on Using Social Media during Olympic
Games. 13. Supplemental Attractions to Foreign Sporting Event Participants:
Lessons in Branding from a Case Study of the World Rafting Championship in
Japan. 14. Sport Migration Influences on Cultural Brand Image: A
Quantitative World-Systems Analysis. 15. Impacts of COVID-19 on Sports and
Sponsorship. 16. Resilience in the Face of Adversity: Examining the Effects
of COVID-19 on Physical Activity and the Sporting Industry in Singapore.
Part I: Sponsorship and Branding. 2. Advertising Investment through Sport
Media. 3. Sponsorship Strategies and Branding in Esports. 4. Antecedents
and Outcomes of Sponsorship in the Context of Esports. 5. Emergence of
Logo-Less Branding: Application to the Context of Sports. 6. Sports
Sponsorship and Brand Value: A Case Analysis of Tahinciölu Basketball Super
League Name Sponsorship. 7. Passion in the Branding of International
Football Clubs. 8. Student-Athlete Name, Image, and Likeness (NIL):
Sponsorship Opportunities and Challenges. 9. Impact of Perceived Functional
and Image Fit on Consumer-Focused Effectiveness for New NBA Sponsorship.
Part II: Emerging Trends. 10. Harnessing the Power of Machine Learning in
Sport Consumer Behavior Research. 11. Consumerisation of Information
Technologies in Sports: Opportunities and Challenges in the Age of Digital
Natives. 12. Sports Information, Social Communication, and Protection of
the Olympic Brand: IOC Guidelines on Using Social Media during Olympic
Games. 13. Supplemental Attractions to Foreign Sporting Event Participants:
Lessons in Branding from a Case Study of the World Rafting Championship in
Japan. 14. Sport Migration Influences on Cultural Brand Image: A
Quantitative World-Systems Analysis. 15. Impacts of COVID-19 on Sports and
Sponsorship. 16. Resilience in the Face of Adversity: Examining the Effects
of COVID-19 on Physical Activity and the Sporting Industry in Singapore.
1. Emerging Trends in Sport Sponsorship and Branding: An Introduction.
Part I: Sponsorship and Branding. 2. Advertising Investment through Sport
Media. 3. Sponsorship Strategies and Branding in Esports. 4. Antecedents
and Outcomes of Sponsorship in the Context of Esports. 5. Emergence of
Logo-Less Branding: Application to the Context of Sports. 6. Sports
Sponsorship and Brand Value: A Case Analysis of Tahinciölu Basketball Super
League Name Sponsorship. 7. Passion in the Branding of International
Football Clubs. 8. Student-Athlete Name, Image, and Likeness (NIL):
Sponsorship Opportunities and Challenges. 9. Impact of Perceived Functional
and Image Fit on Consumer-Focused Effectiveness for New NBA Sponsorship.
Part II: Emerging Trends. 10. Harnessing the Power of Machine Learning in
Sport Consumer Behavior Research. 11. Consumerisation of Information
Technologies in Sports: Opportunities and Challenges in the Age of Digital
Natives. 12. Sports Information, Social Communication, and Protection of
the Olympic Brand: IOC Guidelines on Using Social Media during Olympic
Games. 13. Supplemental Attractions to Foreign Sporting Event Participants:
Lessons in Branding from a Case Study of the World Rafting Championship in
Japan. 14. Sport Migration Influences on Cultural Brand Image: A
Quantitative World-Systems Analysis. 15. Impacts of COVID-19 on Sports and
Sponsorship. 16. Resilience in the Face of Adversity: Examining the Effects
of COVID-19 on Physical Activity and the Sporting Industry in Singapore.
Part I: Sponsorship and Branding. 2. Advertising Investment through Sport
Media. 3. Sponsorship Strategies and Branding in Esports. 4. Antecedents
and Outcomes of Sponsorship in the Context of Esports. 5. Emergence of
Logo-Less Branding: Application to the Context of Sports. 6. Sports
Sponsorship and Brand Value: A Case Analysis of Tahinciölu Basketball Super
League Name Sponsorship. 7. Passion in the Branding of International
Football Clubs. 8. Student-Athlete Name, Image, and Likeness (NIL):
Sponsorship Opportunities and Challenges. 9. Impact of Perceived Functional
and Image Fit on Consumer-Focused Effectiveness for New NBA Sponsorship.
Part II: Emerging Trends. 10. Harnessing the Power of Machine Learning in
Sport Consumer Behavior Research. 11. Consumerisation of Information
Technologies in Sports: Opportunities and Challenges in the Age of Digital
Natives. 12. Sports Information, Social Communication, and Protection of
the Olympic Brand: IOC Guidelines on Using Social Media during Olympic
Games. 13. Supplemental Attractions to Foreign Sporting Event Participants:
Lessons in Branding from a Case Study of the World Rafting Championship in
Japan. 14. Sport Migration Influences on Cultural Brand Image: A
Quantitative World-Systems Analysis. 15. Impacts of COVID-19 on Sports and
Sponsorship. 16. Resilience in the Face of Adversity: Examining the Effects
of COVID-19 on Physical Activity and the Sporting Industry in Singapore.