Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

Sports Marketing (eBook, PDF)

• Format: PDF

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 416
• Erscheinungstermin: 3. November 2016
• Englisch
• ISBN-13: 9781315506487
• Artikelnr.: 47134059

Autorenporträt

Michael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.

Donald P. Roy is professor of marketing at Middle Tennessee State University, USA.

Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana Monroe, USA.

Inhaltsangabe

1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The
Marketing Environment 4. Segmenting Audiences for Sports 5. Building a
Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8.
Experiential Marketing 9. Brand Communications Strategy 10. Brand
Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring
Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing
Future Sports Marketers