Sport, Culture and Advertising (eBook, PDF)

Identities, Commodities and the Politics of Representation
Redaktion: Jackson, Steven J.; Andrews, David L.

• Format: PDF

Produktbeschreibung

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 10. November 2004
• Englisch
• ISBN-13: 9781134298808
• Artikelnr.: 43071509

Autorenporträt

Steven J. Jackson is an Associate Professor in the School of Physical Education, University of Otago. He has published in numerous scholarly journals including: Sociology of Sport Journal, International Review for the Sociology of Sport, Journal of Sport and Social Issues, and Media, Culture & Society. He is currently General Secretary for the International Sociology of Sport Association (ISSA) and has served on the editorial board for the Sociology of Sport Journal. David L. Andrews is an Associate Professor in the Sport Commerce and Culture Program, Department of Kinesiology, and an Affiliate Faculty in the Department of American Studies, at the University of Maryland, College Park. His research and teaching focuses on the critical examination of contemporary sport culture. He has been a guest editor of the Sociology of Sport Journal, and is presently Assistant Editor of the Journal of Sport and Social Issues.

Inhaltsangabe

1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model
Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero:
The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in
postmodern America: Body politics and the corporo-empowerment of "Everyday
Athletes" 5. Enligtened racism and celebrity feminism in contemporary
sports advertisements 6. Race, Representation, and the Promotional Culture
of the NBA: Canadian Case" 7. Sport, sexuality and representation in
advertising: Political Economy of the Pink Dollar 8. Fitting Images:
Advertising, Sport & Disability 9. Close Encounters of Another Kind:
Nationalism, Media Representations and Advertising in New Zealand Rugby 10.
Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm
Afraid of American's: Globalisation, Advertising and Cultural Resistance
12. Cursed or Carefree?: A Historical View of Menstrual Product
Advertisements and Feminine Physical Activity 13. That's Me in the Mirror:
Fitness & the Marketing of the Self 14. Staging identity through
consumption: Exploring the social uses of sporting goods