Nick Clelland, Ryan Coetzee

Spin (eBook, ePUB)

The Art of Managing the Media

• Format: ePub

Produktbeschreibung

So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors - the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you've done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

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Produktdetails

• Verlag: Penguin Random House South Africa
• Seitenzahl: 144
• Erscheinungstermin: 3. Mai 2018
• Englisch
• ISBN-13: 9781776091584
• Artikelnr.: 53112093

Autorenporträt

Nick Clelland is a communications expert and strategist with experience in the most aggressive media and public environments. He is the CEO of Resolve Communications, a lobbying and advocacy agency operating in South Africa, and a former MP for the Democratic Alliance. Nick has directed political communications operations on three continents: he was director of strategic communications for the Western Cape Government in South Africa, headed up media communications for the Auckland City Council in New Zealand and, in Britain, was part of the media team for the Liberal Democrats 2005 general election campaign. He is also an experienced communications trainer and a member of the teaching team at the International Academy for Leadership in Germany.