Carol L. Schroeder

Specialty Shop Retailing (eBook, PDF)

How to Run Your Own Store (Revision)

• Format: PDF

Produktbeschreibung

This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 384
• Erscheinungstermin: 10. Oktober 2002
• Englisch
• ISBN-13: 9780471233589
• Artikelnr.: 38194291

Autorenporträt

CAROL L. SCHROEDER is the co-owner of Orange Tree Imports, a $1.3 million gift and kitchenware store in Madison, Wisconsin. She has almost three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal décor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and was voted "Best in Business" by In Business magazine.