Stephen O'Grady

Software Paradox (eBook, PDF)

The Rise and Fall of the Commercial Software Market

• Format: PDF

Produktbeschreibung

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.Welcome to the software paradox. In this OReilly report, RedMonks Stephen OGrady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. Youll learn how this paradox came about and what your company can do in response.This book covers:Why its growing more difficult to sell software on a standalone basisHow software has come full circle, from enabler to product and back againThe roles that open source, software-as-a-service, and subscriptions playHow software developers have become the new kingmakersWhy Microsoft, Apple, and Google epitomize this transitionHow the paradox has affected other tech giants, such as Oracle and Salesforce.comStrategies your software firm can explore, including alternative revenue models

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 62
• Erscheinungstermin: 18. Mai 2015
• Englisch
• ISBN-13: 9781491937709
• Artikelnr.: 43419642

Autorenporträt

Stephen O'Grady is a co-founder of the developer-focused technology analyst firm, RedMonk. Regularly cited in publications such as the New York Times, BusinessWeek, and the Wall Street Journal, Stephen's work revolves around understanding developer needs and trends and working with businesses to help them work more effectively with the New Kingmakers. Although his birth certificate says New York City, Stephen is a Red Sox fan, born and raised. A graduate of Williams College, Stephen lives in Midcoast Maine with his wife.