Jeremy Harris Lipschultz

Social Media Measurement and Management (eBook, ePUB)

Entrepreneurial Digital Analytics

• Format: ePub

Produktbeschreibung

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 344
• Erscheinungstermin: 25. Juni 2019
• Englisch
• ISBN-13: 9781351108058
• Artikelnr.: 57069846

Autorenporträt

Jeremy Harris Lipschultz holds the Peter Kiewit Distinguished Professorship in the UNO Social Media Lab and School of Communication, University of Nebraska at Omaha. He is Book Review Editor for Journalism & Mass Communication Educator. His Social Media Communication: Concepts, Practices, Data, Law and Ethics (2018, 2015) textbook integrates theory and practice. Lipschultz's Rural Futures Institute project with Purdue University and the University of Nebraska-Lincoln is developing best practices for smaller communities to leverage broadband technologies and social media. Lipschultz received the AIM Institute College Tech Educator of the Year award in 2017, and was Omaha Press Club Journalism Educator of the Year in 2016. He has been a Huffington Post contributor, and currently blogs on LinkedIn.

Connect with @JeremyHL #SMMM2020 on Twitter, follow his Facebook pages, and send questions to: [e-mail].