Miriam J. Johnson, Helen A. Simpson

Social Media Marketing for Book Publishers (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 2. September 2022
• Englisch
• ISBN-13: 9781000635379
• Artikelnr.: 64553083

Autorenporträt

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.

Inhaltsangabe

Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty `I¿ word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index