Mark Durieux, Robert Stebbins

Social Entrepreneurship For Dummies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations of the most successful business tools being used today. * A complete reference on the ideas and processes associated with social entrepreneurship * Provides a foundation and business plan for those looking to create their own socially oriented business venture Social Entrepreneurship For Dummies gives you the trusted and friendly advice you need to get on your way toward social responsibility!

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 368
• Erscheinungstermin: 31. März 2010
• Englisch
• ISBN-13: 9780470632505
• Artikelnr.: 38196908

Autorenporträt

Mark B. Durieux, PhD, is an applied and clinical sociologist who teaches and consults widely on the practice of social entrepreneurship. Robert A. Stebbins, PhD, is a Faculty Professor and Professor Emeritus at the University of Calgary and is known for his research on leisure and volunteering.

Inhaltsangabe

Introduction.

Part I: An Introduction to Social Entrepreneurship.

Chapter 1: Social Entrepreneurship: A Calling for You.

Chapter 2: Building Public Compassion.

Chapter 3: Motivation and the Volunteer Spirit.

Chapter 4: Communicating for Social Change.

Chapter 5: Using Trends to Harness the Next Big Things.

Part II: Establishing Your Organization.

Chapter 6: Finding Your Focus: Civil Society's ManyFaces.

Chapter 7: The Ground Floor: Doing the Initial Planning.

Chapter 8: For-Profit and Nonprofi t: Considering YourOptions.

Chapter 9: It Doesn't Grow on Trees: FundingNonprofits.

Chapter 10: Creating Your Brand.

Part III: Growing Your Organization.

Chapter 11: Mixing It Up: Using Social Networking and SocialMedia.

Chapter 12: Greenroom Strategies: Winning with the Media.

Chapter 13: Keeping Kafka at Bay: Dealing with Bureaucracy.

Chapter 14: Going Corporate: Formally Organizing andIncorporating.

Part IV: Keeping Your Organization Running for the LongHaul.

Chapter 15: Putting the Entrepreneur in SocialEntrepreneurship.

Chapter 16: Leading Indicators: Leadership and YourOrganization.

Chapter 17: Managing a Social Enterprise.

Chapter 18: No Man Is an Island: Teamwork.

Part V: The Part of Tens.

Chapter 19: Ten Great Areas for Social EntrepreneurialAction.

Chapter 20: Ten Common Mistakes to Avoid.

Appendix.

Index.