Eric Tyson, Jim Schell

Small Business For Dummies (eBook, PDF)

• Format: PDF

Produktbeschreibung

Easy-to-follow advice on launching, managing, and growing your business, and making it pay off Small Business For Dummies is the essential guide you need to owning and operating a small business. You're ready to add your name to the roster of business owners, and this book is here to give you the advice you'll need at all stages of the game. Start off with insight on preparing to launch a small business, including picking the right business to pursue and getting all the paperwork in order. If you want to purchase an existing business, this book also has you covered. Plus, you'll learn how to wear all the hats a small business owner must wear, including being your own HR manager, accountant, and marketer--and to make it all work. * Create a business plan and learn how to fund your business idea * Tackle the basics of small business bookkeeping so you can budget for success * Explore the idea of purchasing a business, and hire excellent employees * Avoid the most common mistakes that first-time business owners make This jargon-free book meets small business owners wherever they are on the road to business success. Small Business For Dummies is great for those just toying with the idea of opening a business, and for those who already call themselves "boss" but need a few extra pointers on making things run smoothly.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 464
• Erscheinungstermin: 28. Februar 2024
• Englisch
• ISBN-13: 9781394242788
• Artikelnr.: 70176282

Autorenporträt

Eric Tyson, MBA, is a nationally recognized personal finance counselor, writer, and best-selling author of Personal Finance For Dummies and Investing For Dummies. Jim Schell is an accomplished serial entrepreneur, nonprofit founder, and executive. He spent twenty-five years as an entrepreneur and thirty years as a nonprofit founder and executive.

Inhaltsangabe

Introduction 1

Part 1: Getting Started with Small Business 7

Chapter 1: Is Small Business for You? 9

Chapter 2: Laying Your Personal Financial Foundation 27

Chapter 3: Finding Your Niche 43

Chapter 4: First Things First: Crafting Your Business Plan 59

Chapter 5: Making Financing, Ownership, and Organizational Decisions 81

Part 2: Buying an Existing Business 111

Chapter 6: Exploring Buying a Business 113

Chapter 7: Finding the Right Business to Buy 123

Chapter 8: Evaluating a Business to Buy 137

Chapter 9: Negotiating Terms and Sealing the Deal 155

Part 3: Running a Successful Small Business 167

Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169

Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197

Chapter 12: Tapping Technology 233

Chapter 13: Keeping Your Customers Loyal 243

Chapter 14: Managing Profitability and Cash 255

Chapter 15: Learning from the Experiences of Others 281

Part 4: Keeping Your Business in Business 295

Chapter 16: Finding and Keeping Superstar Employees 297

Chapter 17: Providing Employee Benefits 327

Chapter 18: Handling Regulatory and Legal Issues 347

Chapter 19: Mastering Small-Business Taxes 361

Chapter 20: Cultivating a Growing Business 375

Part 5: The Part of Tens 397

Chapter 21: Ten Mistakes You Don't Want to Make 399

Chapter 22: Ten Tips for Small-Business Success 409

Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419

Index 425