Angie Boothroyd

Setting Up a Successful Jewellery Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.

From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.

Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
· presenting your brand;
· protecting your designs;
· how much to charge for your work;
· selling to shops, galleries and individuals;
· creating your website and driving traffic to it;
· managing your time and finances plus other essential business skills.

Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 152
• Erscheinungstermin: 5. Oktober 2017
• Englisch
• ISBN-13: 9781474241977
• Artikelnr.: 48569429

Autorenporträt

Originally from California, Angie Boothroyd worked as a graphic designer when she moved to London in 1994. She then retrained in jewellery at London Guildhall University and then at the Royal College of Art where she completed her MA in 2001. Angie set up a workshop at Cockpit Arts with the help of a Cockpit Arts Seedbed Award and a Setting Up Grant from the Crafts Council. Since then she has exhibited her work throughout the UK and abroad, including such prestigious events as Origin: The London Craft Fair, Goldsmiths' Fair, and COLLECT. She has taught jewellery making at a variety of institutions.

Inhaltsangabe

Acknowledgments Introduction 1. Getting Started 2. Pricing Your Jewellery
3. Selling Your Jewellery 4. Managing Your Stock 5. Your Website 6.
Presentation is Everything 7. Essential Business Skills 8. Planning for
Growth and Sustainability Resources Sample Documents Useful Companies and
Websites Index