Service Management at EasyJet. An evaluation of process, humans aspects and managing resource capacity (eBook, PDF)
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Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, The University of Texas at Arlington, language: English, abstract: This paper discusses the service management approaches at EasyJet with regard to process, humans aspects and managing resource capacity. Sir Stelios Haji-Ioannou founded EasyJet in 1995 with the vision of the creation of a customer-centric brand that would change the air travel concept. After the market leader Ryanair, EasyJet is the challenger in the European airline industry low-cost travel. There are more than 500 routes and ...
Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, The University of Texas at Arlington, language: English, abstract: This paper discusses the service management approaches at EasyJet with regard to process, humans aspects and managing resource capacity. Sir Stelios Haji-Ioannou founded EasyJet in 1995 with the vision of the creation of a customer-centric brand that would change the air travel concept. After the market leader Ryanair, EasyJet is the challenger in the European airline industry low-cost travel. There are more than 500 routes and 129 airports that EasyJet serves in West Asia, North Africa, and Europe. As low-cost corporation EasyJet distinguished it from traditional airlines by its low-fares. EasyJet maintains low costs through elimination of unnecessary expenses and frills. Cost reduction is a strategy for reaching many clients as possible and EasyJet has adapted it as one of its service management approaches.
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