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Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Leipzig (Faculty of Economic Sciences), course: Technology- and Innovation Management, language: English, abstract: Why are some people more innovative than others? What characteristics do these people have and how can they be identified? To contribute to answering these questions, the con-nection between the personality trait Sensation Seeking and various dimensions of Individual Innovativeness was investigated. In summary, the results suggest that the aspects of the Sensation Seeking trait represent an intrinsic motivation for Individual Innovativeness in form of business startups and innovation promoting behavior. The paper deals theoretically with the personality trait Sensation Seeking, whereupon the study results are presented and interpreted. Finally, the findings are converted into recommendations for further research and relevant insights for management are given.