Scott Paczosa, Chuck Peruchini

Selling Professional and Financial Services Handbook (eBook, PDF)

• Format: PDF

Produktbeschreibung

An effective strategic framework for successful face-to-face selling for financial services industry professionals Times are very tough for people who sell professional services and Selling Professional and Financial Services Handbook offers a new solution proven in practice. The book describes methods the authors have used and taught since the 1990s, most recently at a major consulting firm, where they led a Global Business Development team to revenue gains of 500% over six years -- in a period that included the recession of 2008-10. The solution is not any new twist on face-to-face selling techniques or the art of persuasion. It's a strategic approach built around a simple fact: the markets are tight but far from static. Even with lean budgets, client companies must respond to urgent changes and emerging threats in their industries. Thus they will buy services from the sellers who can help them detect, understand, and cope with what's coming their way. This handbook outlines a systematic way of becoming such a valued resource. Readers learn to scan the horizon for early signs of "rock-ripple events." Major changes in the business world often spring from new developments that are little noted or heeded, at first, by the client companies soon to be affected by them. But like a rock dropped in a pond, these events set off ripples that sweep through entire industry sectors, creating must-have service needs. The book is written for everyone who sells, or is responsible for selling, professional services. This includes but is not limited to: law firms, consulting firms, finance industry, public relations, engineering, and architectural services. Readers who can benefit from the dynamic approach hold a variety of positions. They include: * Attorneys, consultants and other practitioners who must sell their services as well as execute. * CEOs, equity partners, practice-area leaders, functional and divisional leaders * Private Equity or Venture Capital executives * Sales or business-development professionals, from entry level to senior level * Sales and marketing managers But the book is for sellers in every category who need a new and better approach to selling. Many, even the most skilled, simply have not adjusted to the new normal of today's economy. They persist with old strategies that cannot be as productive as they once were, such as pursuing one-off opportunities (which are too few and too hard to win in lean times) or old-style "relationship selling" (which gains little if any traction). Selling Professional and Financial Services Handbook gives all such readers a new strategic framework within which to apply their face-to-face selling skills. It is an approach that puts them in position to win -- so they can sell from ahead of the game, instead of struggling to keep up with it.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 192
• Erscheinungstermin: 11. November 2013
• Englisch
• ISBN-13: 9781118728093
• Artikelnr.: 39997917

Autorenporträt

SCOTT PACZOSA is a Managing Director in the Chicago office of Navigant Consulting, Inc., with a global leadership role in strategic initiatives, identifying emerging issues and developing strategic responses to breaking market developments. Mr. Paczosa has spent over twenty years coordinating a wide array of services to clients from Fortune 10 corporations to law firms, and across numerous industries including banking and finance, healthcare and pharma, energy, insurance, steel, and transportation. These services have included investigative and litigation services, expert witness testimony, restructuring, valuation, strategy, M&A, performance improvement, due diligence, compliance, and innovative risk-reduction. He frequently works with corporate executives and attorneys from leading law firms to develop innovative solutions for complex issues, both in domestic and international markets. Mr. Paczosa has been intimately involved in developing the firm's approach to assisting clients impacted by the turmoil of the credit crisis. Mr. Paczosa has also been heavily involved in the data breach, healthcare, antitrust, white-collar, mortgage servicing, securities initiatives, and key account program to name a few. CHUCK PERUCHINI is a Managing Director in the Chicago office of Navigant Consulting, Inc. He has sixteen years of experience providing clients with a range of financial advisory services, such as litigation support, valuation, restructuring, and investment banking services. At Navigant, Mr. Peruchini is focused on developing innovative strategic initiatives. Working with practitioners across the firm, he applies the strategies depicted in this book to translate emerging issues into innovative solutions for clients' most pressing needs. Mr. Peruchini is an inaugural inductee into Navigant's Client Service Hall of Fame.

Inhaltsangabe

Preface xi Acknowledgments xiii A New Way to Sell 1 Chapter 1 Changing
Times, a New Dimension: The Rock-Ripple Strategy 3 It's All about
Recognizing Change 4 What the Man on the Doorstep Did 6 Sense the Wave,
Trace the Ripples 7 The Rock-Ripple Effect 9 Chapter 2 Fields of Vision,
New Relationships: On Being a Guru 11 What Doesn't Work; What Does 11
Building Guru Status 13 Creative Solutions 14 What's Next? 16 Chapter 3 The
Four-Stage Process: Why and How It Works 17 Why the First Mover Wins 17
Getting Started, from Wherever You May Currently BE 21 How the Stages Work
22 Stage 1: IDENTIFY Chapter 4 The Identify Stage: What to Look For 33 The
Industrial Mindset 33 Defining and Thinking about What to Look For 35
Experiments in Mind Stretching 38 Drawing Parallels 40 Chapter 5 The
Identify Stage: How to Look Systematically 43 The Entrepreneurial Mindset
43 Putting Yourself in the Path 44 Tapping the Internet 44 Tapping Human
Intelligence 46 Narrowing Down and Homing In: How the Identify Process
Comes Together 47 Moving On 48 Stage 2: EVALUATE Chapter 6 Intro to
Evaluation: Basics and the First Step 53 The Process: First Things First 54
Lost in Space 56 Other Possible Outcomes 56 Numbers versus Judgment 57
Moving On 58 Chapter 7 Deeper Evaluation 59 Evaluation Points 59 Getting to
"No" 63 A Note on Strategy versus Sales Skills 65 "Yes," Plus Continuous
Improvement 66 Every Step Counts 68 "Yes" Plus One for the Portfolio 68
Stage 3: INNOVATE Chapter 8 Innovation and Preparation 73 Where You Stand
in the Process 74 Innovating the Solution 74 The Multilayered Benefits of
Innovation 76 Innovating the Campaign 77 Building the Package for the Sales
Force 78 Background Materials 79 Targeting 80 The Message and the Talk
Track 81 The Professional Team and Qualifications 82 Chapter 9 Top-of-Mind
Awareness Tools and Launch 83 Parallel Marketing Efforts for Persistent
Issues 85 Targets, Tracking, Reporting 86 The Launch Call 86 Stage 4:
DEPLOY Chapter 10 Transforming How You Sell: What's New, What Isn't 91 A
Game Plan, Not Basic Coaching 92 What You Are Setting Out to Do in the
Deploy Stage 93 Transformation, Not a Blitz 94 Chapter 11 Steps to Full
Deployment 97 Tracking, Refining, and Extending the Initiative 97 What's
Next, What's Next? 99 Initiatives May End, but the Process Doesn't 100
Building Relationships with Content Tools and Events 101 Selling to Both
Sides of the Client 103 Roundtables and Other "Scale" Outreach Events 105
Keep It Simple 107 Extending Relationships into Other Initiatives 108 The
Multiplier Effect and the Small-World Effect 108 Indirect Sales: The
Ultimate Payoff 109 Chapter 12 Hunting or Farming? It's Both: An Approach
for New and Existing Clients 113 The Downsides of Account-Centric Farming
(and Why Rock-Ripple Is Superior) 115 Efficiencies on the Hunting Side 118
Where the Differences Come In 119 Indirect Sales: The Big Difference 122
Chapter 13 Where to Go from Here 125 Boarding Call: The Destination, the
Ticket 126 It Always Starts with What's Next 127 Implementing for an
Individual 130 Implementing across a Team 132 Implementing across a Firm
136 What's Next? 137 Appendix A: Books for Further Reading 139 Appendix B:
Strategic Initiative Checklist 143 Appendix C: Key Concept: ROCK-RIPPLE 149
Appendix D: The Four-Stage Process 153 Appendix E: Idea-Starters and Tools
159 About the Companion Website 165 About the Authors 167 Index 169