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Responsible Marketing for Well-being and Society (eBook, PDF)
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This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.

Produktbeschreibung
This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.

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Autorenporträt
Michael Saren is a Professor of Marketing at Birmingham Business School, University of Birmingham. He is also an Emeritus Professor at Leicester University, where he was head of the marketing division 2004-2014. He was previously a Professor of Marketing at Strathclyde University and an Honorary Professor at St Andrews University. He has been a member of the academic senate of the Chartered Institute of Marketing, the executive committee of EMAC, and was awarded an honorary fellowship and lifetime membership of the UK Academy of Marketing. Louise M. Hassan (¿¿¿) is an Associate Professor in Marketing at Birmingham Business School. She was previously a Professor of Consumer Psychology at Bangor Business School (2015-2021). Her research interests focus on responsible consumption. In particular, she is interested in understanding psychological processes underlying consumption decisions. Miriam McGowan is a Lecturer in Marketing at the University of Birmingham. Her research draws on a consumer psychology perspective to understand consumer decision-making and the role of emotions. Miriam is interested in how peoples' behaviours can be changed for good, such as by encouraging pro-social and pro-environmental choices. N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD in Fontainebleau, France, and Visiting Professor in Marketing at the University of Birmingham Business School. His research is at the intersection of business and society, encompassing business ethics, corporate social responsibility, and sustainability. Emma Surman is a Senior Lecturer/Associate Professor at the Birmingham Business School, University of Birmingham, UK. Her research falls broadly within the areas of consumer culture, critical marketing, sociology of consumption and ethics, and sustainability in relation to consumer practices. Rohit Varman is a Professor at Birmingham Business School, University of Birmingham. His current interdisciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatisation and marketisation.