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This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
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Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s). Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET). Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.
Inhaltsangabe
List of Figures List of Tables Preface 1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern Comparison Elizabeth Minton 2. The Impact of Religion on Consumer Decision-Making Aniruddha Pangarkar 3. Consumers' Doubts and Marketers' Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour Sachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi 4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature Review Satinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap 5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nations Vineet Gupta, Garima Madaan Dua and Pravin Jadhav 6. Religion, Culture, Ethnicity and Consumption Sumir Mathur 7. Religion across Cultures/Subcultures and Consumer Behavior Doha Saleh Al Mutawa 8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic Approach Ripudaman Bhardwaj and Oindrila Dey 9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19 Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey 10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable Consumption Harsandaldeep Kaur, Manpreet Kaur and Pranika Sharma 11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement Syed Masroor Hassan, Zillur Rahman and Jamid Ul Islam 12. Impact of Religion on Food Consumption in India Pallavi Sood and Sandhir Sharma 13. Halal as a Religious cult and its impact on consumption and livelihood Pankaj Dhaundiyal and Ila Mehrotra Anand Index
List of Figures List of Tables Preface 1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern Comparison Elizabeth Minton 2. The Impact of Religion on Consumer Decision-Making Aniruddha Pangarkar 3. Consumers' Doubts and Marketers' Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour Sachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi 4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature Review Satinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap 5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nations Vineet Gupta, Garima Madaan Dua and Pravin Jadhav 6. Religion, Culture, Ethnicity and Consumption Sumir Mathur 7. Religion across Cultures/Subcultures and Consumer Behavior Doha Saleh Al Mutawa 8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic Approach Ripudaman Bhardwaj and Oindrila Dey 9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19 Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey 10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable Consumption Harsandaldeep Kaur, Manpreet Kaur and Pranika Sharma 11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement Syed Masroor Hassan, Zillur Rahman and Jamid Ul Islam 12. Impact of Religion on Food Consumption in India Pallavi Sood and Sandhir Sharma 13. Halal as a Religious cult and its impact on consumption and livelihood Pankaj Dhaundiyal and Ila Mehrotra Anand Index
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