Reinventing the Entrepreneur (eBook, ePUB)
Turning Your Dream Business into a Reality
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Reinventing the Entrepreneur (eBook, ePUB)
Turning Your Dream Business into a Reality
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Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff--from one to one hundred--or…mehr
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- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 288
- Erscheinungstermin: 16. August 2013
- Englisch
- ISBN-13: 9781118584583
- Artikelnr.: 39478148
- Verlag: John Wiley & Sons
- Seitenzahl: 288
- Erscheinungstermin: 16. August 2013
- Englisch
- ISBN-13: 9781118584583
- Artikelnr.: 39478148
The Who and the Why Chapter 1 Idea Brainstorming: Fun, Fast, and Easy 7
Discover the Three "P's": Passion, Purpose, and Profits 9 Is It Sellable?
12 Quick Start Summary 14 Chapter 2 Markets versus Topics: Understand the
Difference and Prosper 15 Starting Small Is Better 18 Chapter 3 Determining
Market Size: Easy as the Three Bears--It's Got to Be Just Right 21 Where's
There's a Good Question, There's a Great Answer 23 Chapter 4 Your
Subscriber Avatar: Knowing Your Ideal Customer 27 Birds of a Feather Flock
Together 30 Chapter 5 Competitive Analysis: The Direct and Indirect 33 Two
Is Better Than One 33 Quick Start Summary 35 Part Two: Anatomy of Your
Business Chapter 6 A Proven Business Model: If It Ain't Broken 39 The Pros
and Cons of Each Business Model 41 What's a Guru? 45 No Face--No Name 46
Show Me the Money 47 Chapter 7 Naming Your Inbox Magazine: It's Got to Be
Good! 51 A Name Can Make You or Break You 51 Give the People What They Want
56 Give It a K.I.S.S. 58 Chapter 8 Design and Frequency: It's All about
Engagement 61 When, Oh When 63 Plain Text or HTML--What? 64 Let's Push It!
65 It Needs to Be Actionable and Useful 66 Stick to Your Guns 67 Your
Panache 68 Chapter 9 Software and Systems: Technology Made Easy 69 The Bad
You Need to Know 71 You Want to Stay Single 71 Websites Have Never Been
Easier 72 Opt Them In--Send It Out 73 Chapter 10 Don't Wait: Action You Can
Take Right Now 75 Action Step 1 75 Action Step 2 76 Action Step 3 77 Action
Step 4 78 Action Step 5 79 You Are on Your Way! 80 Part Three: The Useful
and the Actionable Chapter 11 Building Your Panel: Content Is King 83 Three
Easy Steps for Putting Your Panel Together 86 Step 1: Brainstorm a List of
Potential Panelists 86 "No" Won't Be an Option 105 Chapter 12 You, the
Author: Article Writing Made Easy 107 Alert Yourself 107 Become a Dictator
108 Take It to the Bank 110 Creating the Perfect Article Structure Is
Golden 111 Creating Engaging Content 113 Be Remarkable 116 Chapter 13
Sourcing Compiled Content: Done for Your Filler 117 Private Label Resale
Content 117 Article Sites 119 Public Domain Content 120 Meat, Vegetables,
and Bread 124 Chapter 14 Don't Delay: Action You Should Take Right Now 125
Reality Awaits 127 Part Four: The Art and Brilliance of a Community Chapter
15 Landing Pages: Land on It and Squeeze It, Baby 131 Quantity Plus Quality
Equals a Great List 131 Long versus Short Squeeze Pages 140 The Elements of
a Squeeze Page 144 Get Out of the Headlights 146 Chapter 16 Lead Magnets:
Your Ambassador 149 Types of Lead Magnets 151 The Reciprocal 151 Not Peanut
Butter and Jelly 152 Be a Leader with Your Lead Magnet 156 Chapter 17 Your
First 1,000: It's a Numbers Game 159 Step 1: Social Media Marketing 160
Step 2: Article Marketing 163 Step 3: Active Content Syndication 172 Step
4: Press Releases 174 Step 5: Viral PDFs/Infographics 176 Step 6: Ad and
Resource Swaps 177 Less Is More 178 Low-Hanging Fruit Is Always the Way to
Go 179 Part Five: Finally, a Real Business of Your Own Chapter 18 Let's
Start Monetizing: The Smart Way 183 Affiliate Promotions 183 Nobody Likes
Greedy 184 Give Them What They Want 185 The Proof Is in the Pudding 185
Selling Advertising 187 Rates and Data: It's All in the Cards 193 Evolution
in Advertising 197 Brokers and Managers 199 Logical and Methodical 200
Chapter 19 The Publisher's Matrix: Your Content Empire 201 Determine Your
Needs 206 Publisher Method 1: Joint Venture Partnerships 206 Publisher
Method 2: Buying and Licensing Content 210 Publisher Method 3: Hiring
Ghostwriters 214 Publisher Method 4: Interviewing Experts 217 Do One, Do
All 222 Part Six: Big or Small, Your Choice Chapter 20 Measuring by the
Numbers: The More You Know, the More You Grow 225 Daily Key Metrics 225 To
Keep the Doors Open = Fixed Plus Variable Expenses 226 Costs in Action 227
Subscribers Are Your Lifeline 228 You Can Improve Only if You Know Your
Results 230 Weekly Key Metrics 233 Long-Term Metrics 239 Successful
Entrepreneurs Love Numbers 242 Chapter 21 Building Your Team: It's Good to
Be Great! 243 Who and When 244 The Million-Dollar Mark 247 Never, Never,
Never Outsource 248 Gross Revenue versus Profits 249 A Good Problem to Have
252 Chapter 22 Positioning for the Sale: Your Big Payday 253 Getting Ready
254 Good Things Come in Threes 259 Start the Right Way 261 Epilogue: Still
Growing Strong and Damn Proud 263 About the Author 265 Index 267
The Who and the Why Chapter 1 Idea Brainstorming: Fun, Fast, and Easy 7
Discover the Three "P's": Passion, Purpose, and Profits 9 Is It Sellable?
12 Quick Start Summary 14 Chapter 2 Markets versus Topics: Understand the
Difference and Prosper 15 Starting Small Is Better 18 Chapter 3 Determining
Market Size: Easy as the Three Bears--It's Got to Be Just Right 21 Where's
There's a Good Question, There's a Great Answer 23 Chapter 4 Your
Subscriber Avatar: Knowing Your Ideal Customer 27 Birds of a Feather Flock
Together 30 Chapter 5 Competitive Analysis: The Direct and Indirect 33 Two
Is Better Than One 33 Quick Start Summary 35 Part Two: Anatomy of Your
Business Chapter 6 A Proven Business Model: If It Ain't Broken 39 The Pros
and Cons of Each Business Model 41 What's a Guru? 45 No Face--No Name 46
Show Me the Money 47 Chapter 7 Naming Your Inbox Magazine: It's Got to Be
Good! 51 A Name Can Make You or Break You 51 Give the People What They Want
56 Give It a K.I.S.S. 58 Chapter 8 Design and Frequency: It's All about
Engagement 61 When, Oh When 63 Plain Text or HTML--What? 64 Let's Push It!
65 It Needs to Be Actionable and Useful 66 Stick to Your Guns 67 Your
Panache 68 Chapter 9 Software and Systems: Technology Made Easy 69 The Bad
You Need to Know 71 You Want to Stay Single 71 Websites Have Never Been
Easier 72 Opt Them In--Send It Out 73 Chapter 10 Don't Wait: Action You Can
Take Right Now 75 Action Step 1 75 Action Step 2 76 Action Step 3 77 Action
Step 4 78 Action Step 5 79 You Are on Your Way! 80 Part Three: The Useful
and the Actionable Chapter 11 Building Your Panel: Content Is King 83 Three
Easy Steps for Putting Your Panel Together 86 Step 1: Brainstorm a List of
Potential Panelists 86 "No" Won't Be an Option 105 Chapter 12 You, the
Author: Article Writing Made Easy 107 Alert Yourself 107 Become a Dictator
108 Take It to the Bank 110 Creating the Perfect Article Structure Is
Golden 111 Creating Engaging Content 113 Be Remarkable 116 Chapter 13
Sourcing Compiled Content: Done for Your Filler 117 Private Label Resale
Content 117 Article Sites 119 Public Domain Content 120 Meat, Vegetables,
and Bread 124 Chapter 14 Don't Delay: Action You Should Take Right Now 125
Reality Awaits 127 Part Four: The Art and Brilliance of a Community Chapter
15 Landing Pages: Land on It and Squeeze It, Baby 131 Quantity Plus Quality
Equals a Great List 131 Long versus Short Squeeze Pages 140 The Elements of
a Squeeze Page 144 Get Out of the Headlights 146 Chapter 16 Lead Magnets:
Your Ambassador 149 Types of Lead Magnets 151 The Reciprocal 151 Not Peanut
Butter and Jelly 152 Be a Leader with Your Lead Magnet 156 Chapter 17 Your
First 1,000: It's a Numbers Game 159 Step 1: Social Media Marketing 160
Step 2: Article Marketing 163 Step 3: Active Content Syndication 172 Step
4: Press Releases 174 Step 5: Viral PDFs/Infographics 176 Step 6: Ad and
Resource Swaps 177 Less Is More 178 Low-Hanging Fruit Is Always the Way to
Go 179 Part Five: Finally, a Real Business of Your Own Chapter 18 Let's
Start Monetizing: The Smart Way 183 Affiliate Promotions 183 Nobody Likes
Greedy 184 Give Them What They Want 185 The Proof Is in the Pudding 185
Selling Advertising 187 Rates and Data: It's All in the Cards 193 Evolution
in Advertising 197 Brokers and Managers 199 Logical and Methodical 200
Chapter 19 The Publisher's Matrix: Your Content Empire 201 Determine Your
Needs 206 Publisher Method 1: Joint Venture Partnerships 206 Publisher
Method 2: Buying and Licensing Content 210 Publisher Method 3: Hiring
Ghostwriters 214 Publisher Method 4: Interviewing Experts 217 Do One, Do
All 222 Part Six: Big or Small, Your Choice Chapter 20 Measuring by the
Numbers: The More You Know, the More You Grow 225 Daily Key Metrics 225 To
Keep the Doors Open = Fixed Plus Variable Expenses 226 Costs in Action 227
Subscribers Are Your Lifeline 228 You Can Improve Only if You Know Your
Results 230 Weekly Key Metrics 233 Long-Term Metrics 239 Successful
Entrepreneurs Love Numbers 242 Chapter 21 Building Your Team: It's Good to
Be Great! 243 Who and When 244 The Million-Dollar Mark 247 Never, Never,
Never Outsource 248 Gross Revenue versus Profits 249 A Good Problem to Have
252 Chapter 22 Positioning for the Sale: Your Big Payday 253 Getting Ready
254 Good Things Come in Threes 259 Start the Right Way 261 Epilogue: Still
Growing Strong and Damn Proud 263 About the Author 265 Index 267