Regional Language Television in India (eBook, PDF)

Profiles and Perspectives
Redaktion: Desai, Mira K.

• Format: PDF

Produktbeschreibung

This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation.

The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance.

Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 21. November 2021
• Englisch
• ISBN-13: 9781000470079
• Artikelnr.: 62659632

Autorenporträt

Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women's University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.

Inhaltsangabe

Introduction - Regional Language Television Channels: An Indian Story Part
I. Scheduled Languages 1. Regional Hindi Channels: Origin, Development, and
Challenges 2. Ownership and Content of Bengali Television Channels: An
Analysis 3. Marathi Television: Beginning and Development 4. The Politics
of Telugu Television 5. Tamil Television: Rethinking Form and Content 6.
Urdu Television: Connecting Communities and Audiences Part II. Other
Languages 7. Mediating Identity in the Time of Infotainment: 24x7
Television in Assam 8. A Rising Star in the Regional Segment: Bhojpuri
Television 9. The Tale of Gujarati Television: Analysis of Market Forces
Shaping Content 10. Growth and Development of Kannada Television 11. Broken
Language, Fractured Identities: Role and Relevance of Kashmiri Language
Broadcasts 12. Tracing History, Status, and Trends in Odia Television 13.
Punjabi Television in the Global World: Capturing the Native and the
Diaspora 14. TV in Kerala: Vision, Visibility, Viability Part III.
Perspectives 15. Doordarshan Kolkata: A Cultural History 16. Indian
Regional Television and Language Acquisition Amongst Children 17. The
Business of Bengali Film and Television Industry: An Overview 18. Regional
Contours: The Many Modernities of Indian Language Television. The Market
Idea in a Multilingual TV Milieu: A Postscript