Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner

eBook, PDF

Really Good Packaging Explained (eBook, PDF)

Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Beschreibung

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Technische Details

• Geräte: PC
• mit Kopierschutz

Barrierefreiheit

• Text-to-Speech

Autor

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Produktdetails

• Verlag: Rockport Publishers
• Seitenzahl: 272
• Erscheinungstermin: 1. September 2009
• Englisch
• ISBN-13: 9781610601849
• Artikelnr.: 37929712

• Verlag: Rockport Publishers
• Seitenzahl: 272
• Erscheinungstermin: 1. September 2009
• Englisch
• ISBN-13: 9781610601849
• Artikelnr.: 37929712