Sue Apfelbaum, Juliette Cezzar

Designing the Editorial Experience (eBook, PDF)

A Primer for Print, Web, and Mobile

• Format: PDF

Produktbeschreibung

In a world of media that seems to be ever-changing, how do we define what a newspaper, magazine or journal physically is? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor's office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many mediums, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts --and digital strategists too-- about what is constant and what is changing in the field. Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.

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Produktdetails

• Verlag: Rockport Publishers
• Seitenzahl: 224
• Erscheinungstermin: 1. März 2014
• Englisch
• ISBN-13: 9781627880497
• Artikelnr.: 41061652

Autorenporträt

Sue Apfelbaum is a writer, editor, and consultant who works with brands to create meaningful content experiences. Based in New York, she was formerly the editorial director for AIGA, the professional association for design, and editor of RES magazine. She writes about design for Communication Arts, Surface, Adobe, and Red Bull Music Academy.