Orly Zeewy

Ready, Launch, Brand (eBook, PDF)

The Lean Marketing Guide for Startups

• Format: PDF

Produktbeschreibung

Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn't work for startups.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 98
• Erscheinungstermin: 9. Mai 2021
• Englisch
• ISBN-13: 9781000351934
• Artikelnr.: 61340049

Autorenporträt

Orly launched her consulting practice in 2002 to address the growing lack of brand clarity in the emerging digital age. Her brand makeovers help business leaders close the marketing gaps that get in the way of growing sales so they can scale their business in months instead of years. Prior to starting her practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed comprehensive marketing programs for national clients such as CIGNA, Kraft Foods and Prince Tennis. Orly has been a public speaker since 2007 and is a former lead speaker at Science Center. She has lectured at Wharton and taught emerging entrepreneurs at The Charles D. Close School of Entrepreneurship at Drexel University for three years. In 2017, she was featured in the Business Section of The Inquirer with two of her former Drexel students. She is currently a visiting professor in The Roy H. Park School of Communication at Ithaca College. Orly is a former guest blogger for Small Business Trends and Comcast Business Community and now contributes a monthly blog for The Marketing Journal. In 2016, Orly was one of three marketing advisors for the Comcast's National Innovations 4 Entrepreneur Competition and was featured in their podcast celebrating Woman Entrepreneurship Day. Orly holds an MBA in Strategic Design from Kanbar College at Jefferson, a pioneer in integrative learning. She is a graduate of the Cincinnati College of Design, Architecture, Art and Planning (DAAP), one of the most prestigious design programs in the U.S. Orly grew up in Lausanne, Switzerland and is bilingual in French and English. She is currently writing a marketing guide for startups.

Inhaltsangabe

1. If you ask the wrong question, the answer doesn't matter. 2. The Nike
Complex. 3. The Gold Standard: Word-of-Mouth. 4. A Rose by Any Other
Name... 5. Is Your Homepage Helping Your Brand Cut Through the Noise? 6.
The New Age of Commerce. 7. Is Your Story Button On? 8. The Future is
Entrepreneurial. 9. Conclusion. Show me the money.