Public Relations Theory III (eBook, ePUB)

In the Age of Publics
Redaktion: Botan, Carl; Sommerfeldt, Erich

• Format: ePub

Produktbeschreibung

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 556
• Erscheinungstermin: 22. Februar 2023
• Englisch
• ISBN-13: 9781000830859
• Artikelnr.: 67250195

Autorenporträt

Carl H. Botan is Emeritus Professor of Communication at George Mason University, USA. Erich J. Sommerfeldt is Associate Professor at the Hubbard School of Journalism and Mass Communication, University of Minnesota, USA.

Inhaltsangabe

Chapter 1. Introduction: In the Age of Publics Chapter 2. In the Age of
Publics: Evolving Understandings of Theory and Publics Chapter 3. A
"Public" by Any Other Name: Reclaiming Publics Theory, and Liberating
Publics From "OPR" Chapter 4. Theorizing Digital Engagement in Public
Relations Chapter 5. Situational Theory of Problem Solving (STOPS): A
Foundational Theory of Publics and its Behavioral Nature in Problem Solving
Chapter 6. Applying the Network Perspective to Public Relations Theory and
Practice Chapter 7. Development of Intercultural Public Relations Theory
Chapter 8. Agenda Building Through Community Building: Theorizing Place and
Digital Space in Grassroots Activist Public Relations Chapter 9. Dialog
Theory in Public Relations Chapter 10. Capturing the Complexity and
Dynamism of Decision Making in PR: The Contingency Theory of Strategic
Conflict Management Chapter 11. Crisis Communication Theory: Emergence of a
Vibrant Sub-Field of Public Relations Theory Chapter 12. Digital Crisis
Communication Theory: Current Landscapes and Future Trajectories Chapter
13. Social theory in Public Relations: Insights and Directions Chapter 14.
The IDEA Model Theoretical Framework: An Explication of Risk Communication
as Engaged Public Relations 15. Public Relations in a Postdisciplinary
World: On the Possibility of Establishing a Constitutive Theory Within the
Tribal Struggles of Communication Disciplines Chapter 16. Introduction and
Advances in Feminist Theory in Public Relations Chapter 17. Critical Race
Theory, Identity and Public Relations Chapter 18. Public Relations Theory
Development In China: In the Areas of Dialogic Communication, Crisis
Communication, and CSR Communication Chapter 19. Culture and Dialog Theory
in Public Relations: The Middle Eastern Context Chapter 20. European School
of Public Relations: Origins,Main Traits, and Theoretical Contributions
Chapter 21. Public Relations Theory in Latin American Culture And Context:
A Post-Colonialist Perspective Chapter 22. Inviting an Ubuntu-Based
Approach to Public Relations Theory Building in Sub-Saharan Africa Chapter
23. Health Communication Theory in Public Relations Chapter 24.
Relationship Management Theory: Its Past, Present, and Future Chapter 25.
Media Relations: Research, Theory, and the Digital Age Chapter 26. The
Implications of Character Assassination and Cancel Culture for Public
Relations Theory Chapter 27. Strategic Issues Management: A Rhetorical
Theoretical Perspective on Contestable Questions of Place Chapter 28.
Theoretical Models for Corporate Social Media Use Chapter 29. A Theoretic
Perspective on the Evolution of Ethics Chapter 30. Reflections on the
Evolving Theories of Public Relations