Public Relations Theory II (eBook, PDF)

Redaktion: Botan, Carl H.; Hazleton, Vincent

• Format: PDF

Produktbeschreibung

This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 544
• Erscheinungstermin: 27. August 2010
• Englisch
• ISBN-13: 9781135216887
• Artikelnr.: 43071931

Autorenporträt

Carl H. Botan, Vincent Hazleton

Inhaltsangabe

Contents: Preface. C.H. Botan
V. Hazleton
Public Relations in a New Age. Part I: The Foundations.J.E. Grunig
L.A. Grunig
D.M. Dozier
The Excellence Theory. R.L. Heath
A Rhetorical Theory Approach to Issues Management. M. Pfau
H-H. Wan
Persuasion: An Intrinsic Function of Public Relations. D.M. Dozier
G.M. Broom
The Centrality of Practitioner Roles to Public Relations Theory. W.T. Coombs
Crisis Management: A Communicative Approach. V. Hazleton
Toward a Theory of Public Relations Competence. C.H. Botan
Grand Strategy
Strategy
and Tactics in Public Relations. C.B. Pratt
Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance. L.M. Zoch
J-C. Molleda
Building a Theoretical Model of Media Relations Using Framing
Information Subsidies
and Agenda-Building. W.R. Kennan
V. Hazleton
Internal Public Relations
Social Capital
and the Role of Effective Organizational Communication. Part II: Tools for Tomorrow.M. Taylor
M.L. Kent
Public Relations Theory and Practice in Nation Building. D.F. Witmer
Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective. D. Gilpin
P. Murphy
Reframing Crisis Management Through Complexity. G. Walker
Sense-Making Methodology: A Theory of Method for Public Relations. D. Kazoleas
L.G. Teigen
The Technology-Image Expectancy Gap: A New Theory of Public Relations. B. Signitzer
C. Wamser
Public Diplomacy: A Specific Governmental Public Relations Function. J.A. Ledingham
Relationship Management: A General Theory of Public Relations. D. Kruckeberg
K. Starck
M. Vujnovic
The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies. E.L. Toth
Building Public Affairs Theory.