Public Relations Theory (eBook, PDF)

Redaktion: Botan, Carl H.

• Format: PDF

Produktbeschreibung

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 368
• Erscheinungstermin: 3. Oktober 2017
• Englisch
• ISBN-13: 9781351225731
• Artikelnr.: 49985640

Autorenporträt

Carl H. Botan

Inhaltsangabe

Part I: Issues of Metatheory. V. Hazleton
Jr.
C.H. Botan
The Role of Theory in Public Relations. J.E. Grunig
Symmetrical Presuppositions as a Framework for Public Relations Theory. G.R. Miller
Persuasion and Public Relations: Two Ps in a Pod. M. Prior-Miller
Four Major Social Scientific Theories and Their Value to the Public Relations Researcher. M. Smilowitz
R. Pearson
Traditional
Enlightened
and Interpretive Perspectives on Corporate Annual Reporting. C.H. Botan
Theory Development in Public Relations. R. Pearson
Business Ethics as Communication Ethics: Public Relations Practice and the Idea of Dialogue. Part II: Issues of Theory. G. Cheney
G.N. Dionisopoulos
Public Relations? No
Relations with Publics: A Rhetorical-Organizational Approach to Contemporary Corporate Communications. B.D. Neff
The Emerging Theoretical Perspective in PR: An Opportunity for Communication Departments. P. Murphy
Game Theory as a Paradigm for the Public Relations Process. J.K. VanLeuven
Theoretical Models for Public Relations Campaigns. J.C. Scott
III
D. O'Hair
Expanding Psychographic Concepts in Public Relations: The Composite Audience Profile. C.G. Cline
M.H. McBride
R.E. Miller
The Theory of Psychological Type Congruence in Public Relations and Persuasion. Part III: Issues of Application. D.J. Johnson
The Coorientation Model and Consultant Roles. G.L. Kreps
Reflexivity and Internal Public Relations: The Role of Information in Directing Organizational Development. K.E. Terry
Educator and Practitioner Differences on the Role of Theory in Public Relations. J.L. Guadino
J. Fritch
B. Haynes
If You Knew What I Knew
You'd Make the Same Decision: A Common Misperception Underlying Public Relations Campaigns? R.B. Anderson
Reassessing the Odds Against Finding Meaningful Behavioral Change in Mass Media Health Promotion Campaigns. P.K. Hamilton
Application of a Generalized Persuasion Model to Public Relations Research.